Marketing Matters May/Jun 2016 ISSUE 50

TRUST The secretive Transatlantic Trade and Investment Partnership (TTIP) agreement between the large corporations of the USA and the EU is fast becoming a major …

BULLY FOR RYANAIR Good to see that Michael O’Blarney’s bullying Ryanair was rapped over the knuckles earlier this year by the courts for one of its ludicrously unfair…

BOILER ROOM PAYBACK Two men convicted and imprisoned over a massive “boiler room” share fraud have been ordered to pay back a total of £11 million to the victims …

£180,000 FINE FOR EMAIL SLIP An HIV clinic run by Chelsea and Westminster NHS Foundation Trust has been fined £180,000 for accidentally emailing its list of 781 …

BAD DEMAND Meanwhile one organisation backing an OUT vote on the EU is not doing itself any favours in its marketing. Formerly the World Development Movement the …

SOME VERY GOOD MARKETING Asda’s “Bag for life” very strong plastic carrier bag for just 6 pence is a useful alternative to shoppers who dont like to be forced into …

DONT GET SAD World’s latest medical phenomenon is Separation Anxiety Disease (SAD) which occurs when people are separated from their mobile phone …

WRONG FOOTED Accountancy giant PricewaterhouseCoopers (PwC) have distanced themselves from the demand by their recruitment contractors that female employees in …

TRUST

The secretive Transatlantic Trade and Investment Partnership (TTIP) agreement between the large corporations of the USA and the EU is fast becoming a major consideration for those wondering if they should trust the EU enough to want to stay in.

After all this appallingly obvious USA anti-consumer money-grab, with secretive corporate courts deciding on compensation grabbed from a country’s taxpayers for laws passed by their governments that adversely affect the profits of Big Oil, Big Pharma, Big Tobacco et al has already secured the backing of two thirds of the unelected MEPs, so can you trust people who make such ill-advised decisions? Leaked documents have also indicted that the MEPs are also in favour of the questionably corporate-friendly US way of regulating products, whereby a product is only banned if it is proved to be dangerous – people becoming ill or dying is a good indicator – rather than only allowing it onto the market when it is proved safe. Continue reading

BULLY FOR RYANAIR

Good to see that Michael O’Blarney’s bullying Ryanair was rapped over the knuckles earlier this year by the courts for one of its ludicrously unfair terms and conditions.

Ryanair demanded £320 from Lucas Marshall to print out boarding passes to check his family in on a flight back from the Canary Islands last year when he had been unable to print them out himself before travelling. The terms and conditions drafted by Ryanair’s crack legal team give them the right to make a charge of some kind for this service, though this should, of course be fair. Continue reading

BOILER ROOM PAYBACK

Two men convicted and imprisoned over a massive “boiler room” share fraud have been ordered to pay back a total of £11 million to the victims they scammed. (The Business Desk)

Jeffrey Revell-Reade, who masterminded the fraud was ordered to pay £10,751,000 and an accomplice, Anthony May was ordered to pay £250,000. The fraud was one of the largest ever uncovered by the Serious Fraud Office (SFO) and stole around £70 million from investors between 2003 and 2007. According to the SFO the fraudsters used the money to fund extravagant lifestyles for themselves, which included luxury yachts, overseas properties and wine collections. Continue reading

£180,000 FINE FOR EMAIL SLIP

An HIV clinic run by Chelsea and Westminster NHS Foundation Trust has been fined £180,000 for accidentally emailing its list of 781 patient’s email addresses, 730 of which contained its patient’s names.

The breach of Data Protection rules at the 56, Dean Street clinic was caused by the emails being sent to the “To” field, rather than the “Bcc” (Blind carbon copy), an error by a member of staff that caused “a great deal of upset”, according to the Information Commissioners Office (ICO) which levied the fine. The ICO investigation revealed that one of the nine complainants claimed they were “extremely worried” that they would “suffer discrimination at work” from having their HIV status revealed. The ICO found a similar, though smaller breach had occurred in 2010, with the clinic sending out 17 emails with the list of recipients.

BAD DEMAND

Meanwhile one organisation backing an OUT vote on the EU is not doing itself any favours in its marketing.

Formerly the World Development Movement the Global Justice Now group has written to its supporters asking for donations to help stop TTIP. Problem is it is asking those not sending a cheque or postal order to supply full details of their Visa or Mastercard, including the number, validity, card security number and specimen signature.

All of which could pose a serious security risk to those supplying such extensive information.

SOME VERY GOOD MARKETING

Asda’s “Bag for life” very strong plastic carrier bag for just 6 pence is a useful alternative to shoppers who dont like to be forced into charitable donations, and VAT donations, by buying a flimsy single use bag for 5 pence.

According to Asda staff the strong bags, made from 100% recycled plastic, only cost them 1 pence more than the weak, single use ones, hence the low price. Continue reading

DONT GET SAD

World’s latest medical phenomenon is Separation Anxiety Disease (SAD) which occurs when people are separated from their mobile phone.

According to research by juice company Innocent carried out amongst 2,000 adults some 30% of us check our phones every 30 minutes, presumably when awake, and 25% suffer boredom when parted from their phone for more than one hour, with 23% saying this separation made them feel anxious.

There is little sympathy, sadly, for the millions of SAD sufferers with 35% of the responders say that their biggest bugbear was people using their mobiles at the meal table (restaurants to note this one) with another 28% annoyed by people checking their phone in the middle of a conversation, and 23% by them being used in the cinema.

WRONG FOOTED

Accountancy giant PricewaterhouseCoopers (PwC) have distanced themselves from the demand by their recruitment contractors that female employees in contact with PwC customers must wear high heels.

Following the furore caused by a temp being sent home without pay by PwC contractors Portico for refusing to go out and buy a pair the accountants have said that the discriminatory policy is not theirs, and is one that they are now “discussing” with Portico. Continue reading

Event Organisers Update May 2016 ISSUE 140

GRAVY TRAINS It would be good to think that when our nation votes on the EU next month there might be some who are not just selfishly thinking about themselves and …

IMPACT OF TERROR Travel by UK business travellers to high-risk destinations is on the increase, according to new research carried out by the Collinson Group and published …

CURRY KILLS A 38 year-old man with a severe peanut allergy died after he ate a take-away curry from the Indian Garden restaurant, Easingwold, North Yorkshire in January …

SCAM EXPOSED BY MARRIOTT, AGAIN Fraudsters are getting consumers to listen to a sales pitch by telling them that if they do they will be given a free stay at a Marriott …

FINE FOR STAFF ABUSE AT THE HILTON Ashley Walters, 33, actor and rapper with the So Solid Crew has been ordered to pay £1,000 after he aimed a foul-mouthed tirade …

CHECK YOUR PASSPORT Those travelling to the USA who would rather not have problems with those nice, caring and polite types at USA passport control might want …

LUXURY IN BRUSSELS To Le Plaza luxury hotel in Brussels, which is independent, four-star, family-run and holds a Belgian Royal Warrant from 2004. Offered are 190 …

HOTEL NEWS
o Ten UK hotels that produced total revenue of £48 million in 2015 have been put up for …
o The Grade 11-listed, historic Martins Bank building in Liverpool is to be converted into …
o Easy access to Birmingham from most parts of the UK could be making it an …

MAN WITH A MOVIE CAMERA The 2015 Radio Times Guide To Films, described by film critic Barry Norman as “This is really the only film guide you’ll need” lists 23,000 films …