Marketing Matters Sep/Oct 2017 ISSUE 58

CLEVER SECRETS OF PR PROFESSIONALS Top PR firm Bell Pottinger, founded by Thatcher guru Lord Bell, has apparently been impressing their client, the Gupta …

RYANAIR MESSES UP AGAIN An estimated 400,000 passengers booked on Ryanair flights have had them cancelled as the company admits that it has mismanaged its …

ANOREXIA NO LONGER FASHIONABLE Unhealthily skinny models will need to start eating properly again if they want to work after Gucci, St Laurent and Vuitton et Dior …

RUIN YOUR LIFE, AND HELP THE TREASURY A proposed reduction in the amounts that can be gambled on high-street located FOBT’s (Fixed Odds Betting Terminals) …

KILLING THE KIDS A 2004 episode of the children’s cartoon character Peppa Pig was banned in Australia for being dangerously spider-friendly but then accidentally aired …

BET HE DOESN’T DRINK IT NOW Carling lager is weaker than advertised, the brewers Moulson Coors have claimed in court. Sold as having 4% alcohol by …

LAMB GAMBOLS OUT OF FAVOUR Sales of lamb have fallen by 25% over the last fifteen years as less families enjoy a Sunday roast, citing a lack of time and …

BIG MAN George Osbourne, former chancellor, banker’s friend, money-lover and editor of the London Evening Standard has been attracting some brickbats for his …

CLEVER SECRETS OF PR PROFESSIONALS

Top PR firm Bell Pottinger, founded by Thatcher guru Lord Bell, has apparently been impressing their client, the Gupta billionaire brothers, and South Africa’s president Jacob Zuma with some clever strategies for diverting attention away from the controversially close relationship between Zuma and the Guptas.

Allegedly, for £100,000 a month from the Gupta’s Oakbay Capital firm Bell Pottinger employees cleverly set up a fake blog and false Twitter accounts to stir up anger against wealthy white South Africans. Twitter users were secretly paid to spread propaganda, and to troll journalists who questioned the false claims, sexually smearing some. Continue reading

RYANAIR MESSES UP AGAIN

An estimated 400,000 passengers booked on Ryanair flights have had them cancelled as the company admits that it has mismanaged its pilot and crew rotas And some passengers, when trying to rebook flights have had additional charges heaped on for extras they had already paid for, while others have been charged up to £25 for the premium rate call(s) they had to make to sort out the mess.

Ryanair’s CEO, Michael O’Blarney has admitted that this latest passenger nightmare has cost him “reputational damage”, though there is a view that very little can further damage an airline that has a well-deserved reputation for not giving a toss about its customers.

ANOREXIA NO LONGER FASHIONABLE

Unhealthily skinny models will need to start eating properly again if they want to work after Gucci, St Laurent and Vuitton et Dior announced a ban on US size-zero/UK size four models on catwalk shows and photo-shoots. The belated French company’s action follows similar steps taken in Italy and Spain in 2006.

The previous endorsement of ill-health as glamorous by the global fashion industry has been blamed for eating disorders and death in girls and young women trying to emulate.

RUIN YOUR LIFE, AND HELP THE TREASURY

A proposed reduction in the amounts that can be gambled on high-street located FOBT’s (Fixed Odds Betting Terminals) has been shelved by Chancellor Phillip Hammond after the Treasury expressed fears that reducing the amounts from £100 every 20 seconds to £5 or less would reduce their £400 million a year revenue from the gambling addiction.

Meanwhile it has been coincidentally revealed that bookies top the list of donors supplying free gifts, meals and booze to MPs, with Ladbrokes Coral listed 15 times more than any other donor.

KILLING THE KIDS

A 2004 episode of the children’s cartoon character Peppa Pig was banned in Australia for being dangerously spider-friendly but then accidentally aired there last month.

In the episode the character, frightened by a spider, is told by its father that “spiders are very, very small and they can’t hurt you”, whereupon Peppa picks up the spider and tucks it into bed.

In fact Australia is home to a number of highly poisonous spiders that no-one should touch, including Redbacks, Mouse spiders, Wolf spiders and the lethal Funnel Web, as well as dangerous Cone snails, Eastern Brown snakes, centipedes, mosquitoes, Saltwater crocodiles, sharks, Blue-ringed octopus, Stonefish and Box jellyfish, all of which should be avoided.

BET HE DOESN’T DRINK IT NOW

Carling lager is weaker than advertised, the brewers Moulson Coors have claimed in court.

Sold as having 4% alcohol by volume (ABV) Carling, once Carling Black Label, has been brewed at 3.7% for the last five years, to cut the tax to be paid say Moulson Coors. The brewers were responding to a court case brought against them by HMRC for the extra £50 million owed on a 4% lager over a three year period, and said the reason they had not gone public with their tax-cutting policy was due to fear that their wholesalers and retailers would demand a cut.

Presumably the Canadian firm will now belatedly advise their customers of the ABV reduction.

LAMB GAMBOLS OUT OF FAVOUR

Sales of lamb have fallen by 25% over the last fifteen years as less families enjoy a Sunday roast, citing a lack of time and inclination to spend two hours cooking.

The majority of lamb bought is enjoyed by the over-55s, with the under 35s accounting for just 12% of the market. Shoppers in London account for 25% of the £845 million of lamb sold with only 6% bought in Scotland and the Borders.

BIG MAN

George Osbourne, former chancellor, banker’s friend, money-lover and editor of the London Evening Standard has been attracting some brickbats for his “disgraceful” published attacks on the Prime Minister, who coincidentally sacked him.

However there is a feeling that “Toxic Georgie”, who has reportedly said to colleagues that he “will not rest until Mrs May is chopped up in bits in my freezer” is poisoning himself more than others as he demeans both politics and journalism pursuing his personal vendetta.

Question is, how long it will take the Standard’s owner, Evgeny Lebedev, to realise the damage this sad, unimpressive and embittered man is doing to his once-respected and trusted newspaper, and let him go.

Marketing Matters Jul/Aug 2017 ISSUE 57

CRACKDOWN BITES IN COURT A crackdown by the travel industry against fake food poisoning claims for compensation from British holidaymakers has started to find its …

EUROPCAR RIP OFF ACCUSATIONS International car hire firm Europcar has been accused of ripping off its customers over the last 10 years with grossly inflated…

ARE YOU A STEREOTYPE? A serious report on gender stereotyping from the Advertising Standards Authority (ASA) has been met with derision in some quarters …

NO MORE CARD TRICKS The adding of inflated surcharges for payment by credit card, which costs companies 0.6%, is to be banned from January. The ban will …

NO ICE THANKS An investigation by the BBC’s Watchdog programme has found levels, some “significant”, of faecal bacteria in ice served to customers at some of…

SALMON LEAP Those now including salmon in their diet, as an oily fish and good source of omega-3, might want to note its significantly increased price in the last …

ON SOCIAL MEDIA SO IT MUST BE TRUE Reportedly the efforts of one Jeremy Corbyn to market himself as the young person’s best friend are suffering a few minor …