Marketing Matters Mar/Apr 2018 ISSUE 61

ALCOHOL MAYDAY Some alcoholic drinks are set to cost more from May 1 in Scotland as the country becomes the first in the World to set a minimum price for …

FOOT IN MOUTH AT FACEBOOK A senior executive at Facebook has added to the social media firm’s current serious woes by claiming, in a memo in 2016 that was …

TIME GENTLEMEN PLEASE Sexy images of nearly dressed cartoon ladies and saucy names used to market craft beers look to be on the way out. Such racy delights …

ADS IN THE DOCK Toothpaste claimed to whiten teeth, shampoo claimed to help reduce hair loss, long distance bus tickets for £1 and mineral water claimed to …

BOILER ROOM BOYS JAILED Two crooks who used hard sell “boiler room” techniques to defraud investors into paying large sums of money for worthless or …

HELP CRUSH THE CAR HIRE CONS The Competition and Markets Authority (CMA) is investigating car rental firms that advertise low prices on the internet and then stiff …

BIG HIKE Cex, purveyors of second-hand computer and office equipment and CD/DVDs may need to rethink their latest marketing. Till earlier this year those …

NOW LISTEN KIDS Children eating more healthily could be a vain hope, given the number of ads for junk food they see. This amounts to up to 1,000 every year…

Event Organisers Update April 2018 ISSUE 162

A MODERN CURSE? Is social media, which we have all been told we should be enthusiastically embracing, on the way out? Certainly the continued posting of racial …

THE SMELL WORSENS Another Liverpool couple have been caught out trying to defraud a travel company with false claims of holiday food poisoning, and this time …

MORE VENETIAN RIP-OFFS Another case of visitors to Venice being grossly overcharged for food in restaurants around St Marks Square has emerged …

THEFTS FROM EVENTS BUSINESS An event supplier specialised in providing cocktail and bartending expertise was robbed late last month. Two thieves broke into …

BIG CRUISERS FOR LIVERPOOL Liverpool will be able to handle the huge floating blocks of flats that these days pass for modern super liners with a new £50 million …

NIGHT NIGHT A sleeper mini-coach that can carry 12 passengers lying down has been launched for those travelling 300 miles or more. The berths on the coach come …

NEW MARRIOTT AT NEC Building of the new Marriott International Moxy Hotel will start at the National Exhibition Centre (NEC) in June this year and should be open …

FIVE-STAR WARSAW Joining a familiarisation trip to Poland as a guest of Marriott Hotels the writer enjoyed five-star accommodation at hotels in Warsaw, and Krakow …

HILTON AT HEATHROW There can’t be many airport hotels with a large and attractive outside area for al fresco barbecues and other eating in the warm months but the … 

BEER TASTING A recent cruise around Scotland and the Orkneys, the Shetlands and the Danish Faroe Islands gave the writer the chance to run a beer tasting of twelve … 

MARTY Only two films have ever won the double of the Palme d’Or at Cannes and the Academy Award for Best Picture, and one was director Billy Wilder’s 1945 The Lost …

Charity Matters Feb/Mar 2018 ISSUE 77

DAMAGE The charity sector has suffered considerable and probably permanent damage due to the recent slew of sleaze allegations aimed at a few large …

WILL THEY/WONT THEY? In the wake of the collapse of the President’s Club after a stag event at which female hostesses were groped and propositioned and sex …

PROBE AT ROYAL ALBERT HALL The management of the Royal Albert Hall is to face an overdue and judge-led inquiry later this year into why the charity allows its …

BETTING FRENZY ENDANGERING CHILDREN The number of advertisements for betting firms during sports matches, and the number of sports pundits extolling … 

BETTING FUNDED BY FRAUD The chief executive of an animal shelter who plundered donations of £640,000 in nine years to fund his online gambling habit …

IS THAT FAUX FUR OR FOX FUR YOU ARE WEARING? Tests carried out by the Humane Society UK have revealed that real animal for is being misleadingly passed …

THERESA GETS IT RIGHT, FOR MOST The League Against Cruel Sports has welcomed the U-turn by Theresa May over her promise of an MP’s vote on …

Event Organisers Update February-March 2018 ISSUE 161

EVENT SLEAZE An undercover investigation by the Financial Times at a President’s Club fundraising dinner in January at the Dorchester Hotel, London, led to …

WHAT PRICE SOCIAL MEDIA? A very public row has been running since a blogger on social media asked the owner of a Dublin hotel for a free five-night stay for herself … 

WOMEN ONLY Britain’s first women only members club is set to open its doors in a townhouse at Rathbone Place, Bloomsbury, London on March 8, where facilities …

VENUE NEWS
o Three hotel groups have been named as supplying freebies to the UK’s serial …
o Travelodge have apologised for branding a 46 year old father a paedophile when …
o Blenheim Palace have apologised after organising a Chinese New Year party that …

MANCHESTER SNOWFLAKES MELT A stupid decision by precious souls at the Manchester City Art Gallery to remove its famous Victorian painting of Hylas and … 

FOCUS UP NORTH Event show Confex has announced a Future Focus of the London based exhibition to take place in Manchester, July 4-5. This will be at the Victoria …

CHASE PERSUED Organisers of events for charities and associations might be interested to hear that the dedicated exhibition for the non-profit sector, CHASE, is … 

THE BAREFOOT CONTESSA In 1954 director and screen-writer Joseph L Mankiewicz followed up his 1950 All About Eve biting satire of Broadway with a biting and …

Marketing Matters Jan/Feb 2018 ISSUE 60

MAKING MONKEYS OF US ALL Lawyers are currently preparing what is claimed could be the largest legal action in UK history – a class action against Volkswagen …

DARK SIDE Those selling Malta for sunny Mediterranean holidays or incentive travel this season have a new challenge after a journalist who made accusations of … 

GIVE IT BACK THEN Automatic fines issued to 800,000 taxpayers every year by the HMRC computer for late filing of tax returns may be illegal, a judge has ruled …

DEATH OF THE COLD CALL? MPs are preparing to debate new laws which could impose an outright ban on cold calls, something 85% of consumers would support …

NO BULL Following concerns that high caffeine drinks such as Red Bull are responsible for bad behaviour of children in school, a number of supermarkets are …

RICHARD PUTS THEM RIGHT A bad decision made by someone un-named at Virgin Trains has been sensibly overturned by the firm’s owner, Sir Richard Branson …

SIGHT FOR SORE EYES A sense of humour failure, we hear, prevailed among marketeers at opticians Specsavers after one of their branded cars hit a lamp-post …

OH REALLY FERGIE? The Duchess of York is claiming she has lost more than £40 million in expected business earnings because she was exposed trying to sell access …

Event Organisers Update January 2018 ISSUE 160

LEAPS OF FAITH IN CHESTER A trampoline centre in Chester has removed its Tower Jump after a fourth visitor broke her back using it last year. Dental nurse Lucy …

BAD PUBLICITY FOR DUPED VENUE The far-right ultranationalist political group Britain First called itself Patriot Merchandise to secure a meeting room for their …

HOTEL NEWS
o Five thieves armed with axes raided the jewellery store at the Ritz Hotel, Paris …
o A Britannia hotel, the Grand Burstin in Folkestone, Kent has been ordered to …
o Marriott International Hotels and the Thompson Group have been criticised by …

LAUGHS FOR YOUR EVENTS A number of comedians suitable for hiring at a range of corporate events were showcased recently by London speaker bureau Performing …

BIG ONES
o Said to be Europe’s largest the 500 million euro refurbished Paris Convention …
o A new 51,000 square metre conference centre, Caesars Forum, is planned for Las …

GLENGARRY GLEN ROSS One of the world’s best plays, in the opinion of the writer, is coming to the end of its London production run on February 3 at the Playhouse …

Charity Matters Dec 2017/Jan 2018 ISSUE 76

GROOMING CHILDREN Social media websites such as Facebook, Twitter and Instagram are making it easier for perverts to target children and groom them for … 

PRISON IF YOU GET IT WRONG A sad case of a vulnerable woman in her 50’s and in bad health being jailed for non-payment of council tax of £700, including fines …

DANGEROUS AND MISGUIDED Charities working with domestic abuse have criticised a campaign by Essex police which offered extra support to those over 55 who were …

VILE TRADE LEGAL IN SOUTH AFRICA Around 800 lions in South Africa have been taken from their mothers at a few days old, while still blind, and reared to be petted …

STEAL £1.3 MILLION – PAY BACK £51,745 A trusted boss of Welsh homeless charity who stole £1.3 million to fund a lavish lifestyle has been jailed for five years and …

UNSUSTAINABLE EATING Research by the food charity Sustain has revealed that some of the UK’s largest contract caterers are serving fish deemed by the Marine …

Event Organisers Update December 2017 ISSUE 159

BLAZE KILLS TWO AT CAMERON HOUSE Two people have died in a fire at the five star Cameron House resort, Loch Lomond, one at the scene and one in hospital…

GO DO LIKEWISE? Money-grubbing at our universities that sets the young a bad example still fills the pages of our national newspapers, though unsurprisingly …

UNIVERSITY AND NHS FINED FOR DEATH Imperial College London has been fined £70,000, and an NHS Trust £80,000 for health and safety breaches after a 32 year old…

WATCH WHAT YOU ARE EATING Some large contract caterers serving food in UK event venues have admitted including on their menus species of fish on the red …

MORE HOLIDAY FRAUDSTERS Another couple from Liverpool have been found submitting a fraudulent claim for holiday food poisoning.Craig and Lisa Boyd …

TOUT LEADER? The owner of a Magaluf nightclub where a young female teenager performed an oral sex act on 24 men there in 2014 to win what she thought was a …

IN AND OUT COMING The old In and Out club on Piccadilly is being developed into a luxury hotel after planning permission was granted to the billionaire Reuben brothers… 

METROPOLIS Those who haven’t seen Fritz Lang’s famously ground-breaking Expressionist sci-fi feature film, Metropolis from 1927 have missed a real treat…

Marketing Matters Nov/Dec 2017 ISSUE 59

ACADEMIA MUST DO BETTER Those who thought that those running our universities might just be setting a good example to young people have had to think again as the …

AND THERE’S MORE University ethics might also be a consideration for choice. A recent investigation by the Daily Mail indicated that at least 24 universities, all …

BROADBAND CON A Which? survey of broadband speeds reveals that some providers are claiming speeds that are up to 62% higher than they really are…

OCH AYE A move to set a minimum price per unit for the sale of alcohol has been approved by the Supreme Court in Scotland, making the country the first in the world …

PLANE SILLY Meanwhile travellers by plane are emerging as problem drinkers, with 10% drinking 15 units or more on their flight. Reasons given are nerves, the easy …

ENDOWMENT FLOPS EXPOSED Tens of thousands of homebuyers who were persuaded to take out mortgage endowment policies with insurance companies in …

STEPHEN DRAWS THE LINE Actor Stephen Tomkinson (DCI Banks) has turned down lucrative voice-over work offers from a credit card company. This is, he says …

ADS IN THE DOCK
o An ad for Surrey Police that suggested hearing a crying baby was not a reason …
o A Royal Mail ad that was intended to raise awareness of identity theft has been …
o Virgin Active apologised to a ballet dancer who appeared in an ad for their gyms …

Event Organisers Update November 2017 ISSUE 158

TIME TO STOP THE BLACKMAIL Now our train driver’s unions have won a 30% wage increase for their poverty-stricken members after a year of holding travellers to …

HOLIDAY FRAUDSTERS JAILED A couple from Liverpool are the first to be jailed for making false claims of food poisoning on their holidays. Paul Roberts, 43, and his …

ICELANDIC FAKE A bad time, we see, for Skuli Mogensen, founder and CEO of Icelandic carrier Wow Air. Morgensen’s firm, stupidly, blitzed the press with a silly lie …

VENETIAN SCAM Visitors to Venice have been advised not to trust some of its restaurateurs after a group of three British tourists were charged £154 each for a …

DRAM SHAM A bottle of what was purported to be a very rare single malt whisky has been found to be a fake. The bottle of The Macallan, supposedly dating from 1878 …

RULE BRITANNIA? Hotel group Britannia have been voted the nation’s worst for the fifth year running in the annual consumer survey carried out by Which? magazine …