Marketing Matters May/Jun 2016 ISSUE 50

TRUST The secretive Transatlantic Trade and Investment Partnership (TTIP) agreement between the large corporations of the USA and the EU is fast becoming a major …

BULLY FOR RYANAIR Good to see that Michael O’Blarney’s bullying Ryanair was rapped over the knuckles earlier this year by the courts for one of its ludicrously unfair…

BOILER ROOM PAYBACK Two men convicted and imprisoned over a massive “boiler room” share fraud have been ordered to pay back a total of £11 million to the victims …

£180,000 FINE FOR EMAIL SLIP An HIV clinic run by Chelsea and Westminster NHS Foundation Trust has been fined £180,000 for accidentally emailing its list of 781 …

BAD DEMAND Meanwhile one organisation backing an OUT vote on the EU is not doing itself any favours in its marketing. Formerly the World Development Movement the …

SOME VERY GOOD MARKETING Asda’s “Bag for life” very strong plastic carrier bag for just 6 pence is a useful alternative to shoppers who dont like to be forced into …

DONT GET SAD World’s latest medical phenomenon is Separation Anxiety Disease (SAD) which occurs when people are separated from their mobile phone …

WRONG FOOTED Accountancy giant PricewaterhouseCoopers (PwC) have distanced themselves from the demand by their recruitment contractors that female employees in …

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