Marketing Matters May/Jun 2012 ISSUE 26

FRANKLY THINKING
The recent unprecedented rise in the cost of postage has hit businesses hard, but pensioners and other vulnerable groups even harder, courtesy of the industry….

BOOTS CON PENSIONERS
Marketeers at Boots have told millions of pensioners that the loyalty benefits on their Advantage cards have been “upgraded” when in fact they have been downgraded….

ADVANCE FEE FRAUDS STILL ACTIVE
Enough UK business types are still gullible enough to make the advance fee frauds worth chancing, it seems. An example is the letter recently received from….

CONSCIENCE BEFORE ACCOUNTANCY
Latest firm to be censured for legal tax avoidance is SABMiller, brewers of Grolsch and Peroni beers. According to Ethical Consumer magazine research from ActionAid….

LESS PRODUCT, SAME PRICE (OR MORE.)
Supermarkets are now selling smaller packs for the same price, or more, in the quest for profits, according to Which? the consumer’s association….

LATTE NOTICE
Wetherspoons fans who love the group’s quality Lavazza coffee at 69 pence a cup have recently been a bit let down over the sudden cancellation of the coffee collectors….

ANOTHER GOOD ONE FOR WATCHDOG
Another worthwhile target for acid Annie Robinson and her Watchdog team would be their employers, the BBC. For years now their TV Licensing division has employed….

Charity Matters Apr/May 2012 ISSUE 42

DIRTY MONEY?
One important issue covered recently by Ethical Consumer magazine was that of charities accepting sponsorship money and other support from arguably….

PAYDAY FOR WHOM?
The Consumer Credit Counselling Service (CCCS) has warned that debt charities trying to help people get out of debt are being snubbed by ruthless payday loan companies….

BRAVE NEW WORLD
A stark vision of a miserable future for millions of Britons has been painted by the National Council for Palliative Care (NCPC) and the National Care Forum (NCF)….

DEAR DIARY……….
A charity worker who stole a total of £2,127 over two years from the Cancer Research shop where she worked was caught and convicted when police found her diary….

BANKER MAKES GOOD
Those who consider all bankers are greedy and selfish types whose only objective is to line their pockets at the expense of the rest of the community should heed the….

Marketing Matters Mar/Apr 2012 ISSUE 25

BANKER’S DRAUGHTS
A chill wind continues to blow through the disgraced banking sector, the latest manifestation being the punishment of grubby Barclays, headed by very well paid….

RUPERT BARED
The media Murdochs must be as popular as bankers. This is going by the elation that has greeted a pub landlady winning the legal right to bypass Murdoch’s Sky high….

AVON LIE TO SELL
Claims by cosmetics firm Avon that they do not test their products on animals have been exposed as lies by animal welfare group Uncaged….

FUNDING THE BONUS PAYMENTS?
An ad from the Royal Bank of Scotland which claimed it would never close a branch if it was the last one in town has been banned by the Advertising Standards Authority….

LET THEM WAIT
Call centres beloved of some marketeers are being targeted by a new phone app that only puts its users through to the call dialled when someone at the other end….

BENT TWITS
The Advertising Standards Authority is probing a stunt by Mars to promote its Snickers bar on Twitter. Reportedly Mars paid Rio Ferdinand, Ian Botham, Katie Price and….

DO YOU KEN, KEN?
Another moral compass is needed, it seems, for former London mayor Ken Livingstone. Our Ken, who has described tax avoiders as “rich bastards” who “don’t get it”….

RUFF IDEA
News that Barkers, makers of dog food has screened a TV ad with a high frequency sound that only canines can hear has been met with some scepticism. After all….

SOFA KING INTELLECTUAL
Meanwhile an ad by furniture firm Sofa King which stated that its prices were “Sofa King Low” has been banned by the ASA for being offensive….

Charity Matters Feb/Mar 2012 ISSUE 41

MEN OF YORKSHIRE
A group of seven Yorkshire men have been convicted of illegal badger baiting after a case brought by police officers from Operation Meles, a joint task force established….

MORE ANIMAL EXPLOITATION
Meanwhile, over in Pakistan the World Society for the Protection of Animals (WSPA) is fighting the blood-sport of bear-baiting….

VERY SICK THIEVES
The Bristol-based CLIC Sargent charity that helps children with cancer has been hit twice within a week by fuel thieves who drilled into the fuel tanks of their two….

MEMBERS PUT ALBERT HALL FUNDING AT RISK
The Royal Albert Hall management has been warned by the Charities Commission to stop members selling tickets to touts, bringing the venue into disrepute and putting….

HONOUR?
One name in the New Year’s Honours List was that of Heron International CEO Gerald Ronson, 72, who received a CBE for his considerable work and support for charity….

FLUSHING OUT THE TROLLS
Social networking sites such as Facebook and others linked to them are making it easy for cyber-bullies, or “trolls” to anonymously attack, mentally hurt and, in some cases….

DUMP THE PARTNER, CLAIM MORE BENEFIT
Age UK has warned that stealthy changes by the government to the welfare system will make it financially viable for those of pensionable age with partners under 60 to live….

LEAP OF HOPE
The Tree of Hope Children’s Charity is looking for people brave enough (daft enough?) to do a fundraising parachute jump….

TRANQUIL IN YORK
One very different venue for events in York is the Bar Convent, run by a charity and around five minutes walk from the railway station….

FREE EDUCATION
The 20th presentation of the Charities and Associations Exhibition, CHASE, takes place on February 15-16 at the Business Design Centre, Islington….

Marketing Matters Jan/Feb 2012 ISSUE 24

CHEAP LUNCH
Arguably proving that corporate hospitality works Private Eye and others have revealed that HM Revenue and Customs boss, Dave Hartnett, dined rather well with top types….

WRONG TRACK
News that train fares are to rise again this year, at more than the rate of inflation, has coincided with the revelation that fares in the UK are up to ten times more than those….

SIR DAVE AND THE BBC FAKE IT
Sad to note that trusted and respected presenter Sir David Attenborough has blotted his integrity copybook, again, as has the BBC….

EAT YOUR MEAT
The French government has decreed that all schoolchildren have to eat meat if they want to have a school lunch, and bringing a packed lunch as a vegetarian….

WHAT’S YOUR POISON?
Fake vodka containing anti-freeze ingredients that can cause blindness has been seized by trading standards officers in the run-up to Christmas….

TESCO PULL IT OFF
Tesco marketing tactics seem to be aimed at customers who really do believe everything they read….

MORE SUPERMARKET CONS
Other cons rely on customer misconceptions, according to a recent Panorama TV documentary, The Truth About Supermarkets….

FOODIE TREATS
News that Nigella Lawson declared her love for salted caramel by having it poured over her head and photographing the creepy result for the front cover of a magazine she….