Marketing Matters Jan/Feb 2012 ISSUE 24

CHEAP LUNCH
Arguably proving that corporate hospitality works Private Eye and others have revealed that HM Revenue and Customs boss, Dave Hartnett, dined rather well with top types….

WRONG TRACK
News that train fares are to rise again this year, at more than the rate of inflation, has coincided with the revelation that fares in the UK are up to ten times more than those….

SIR DAVE AND THE BBC FAKE IT
Sad to note that trusted and respected presenter Sir David Attenborough has blotted his integrity copybook, again, as has the BBC….

EAT YOUR MEAT
The French government has decreed that all schoolchildren have to eat meat if they want to have a school lunch, and bringing a packed lunch as a vegetarian….

WHAT’S YOUR POISON?
Fake vodka containing anti-freeze ingredients that can cause blindness has been seized by trading standards officers in the run-up to Christmas….

TESCO PULL IT OFF
Tesco marketing tactics seem to be aimed at customers who really do believe everything they read….

MORE SUPERMARKET CONS
Other cons rely on customer misconceptions, according to a recent Panorama TV documentary, The Truth About Supermarkets….

FOODIE TREATS
News that Nigella Lawson declared her love for salted caramel by having it poured over her head and photographing the creepy result for the front cover of a magazine she….