Marketing Matters Mar/Apr 2012 ISSUE 25

BANKER’S DRAUGHTS
A chill wind continues to blow through the disgraced banking sector, the latest manifestation being the punishment of grubby Barclays, headed by very well paid….

RUPERT BARED
The media Murdochs must be as popular as bankers. This is going by the elation that has greeted a pub landlady winning the legal right to bypass Murdoch’s Sky high….

AVON LIE TO SELL
Claims by cosmetics firm Avon that they do not test their products on animals have been exposed as lies by animal welfare group Uncaged….

FUNDING THE BONUS PAYMENTS?
An ad from the Royal Bank of Scotland which claimed it would never close a branch if it was the last one in town has been banned by the Advertising Standards Authority….

LET THEM WAIT
Call centres beloved of some marketeers are being targeted by a new phone app that only puts its users through to the call dialled when someone at the other end….

BENT TWITS
The Advertising Standards Authority is probing a stunt by Mars to promote its Snickers bar on Twitter. Reportedly Mars paid Rio Ferdinand, Ian Botham, Katie Price and….

DO YOU KEN, KEN?
Another moral compass is needed, it seems, for former London mayor Ken Livingstone. Our Ken, who has described tax avoiders as “rich bastards” who “don’t get it”….

RUFF IDEA
News that Barkers, makers of dog food has screened a TV ad with a high frequency sound that only canines can hear has been met with some scepticism. After all….

SOFA KING INTELLECTUAL
Meanwhile an ad by furniture firm Sofa King which stated that its prices were “Sofa King Low” has been banned by the ASA for being offensive….