Meanwhile an ad by furniture firm Sofa King which stated that its prices were “Sofa King Low” has been banned by the ASA for being offensive.

The ad appeared in the Northampton Herald and Post, who told the ASA that they had received two complaints about the slogan, and that Sofa King used it on their shop front and on their vehicles. Sofa King stated that they had been delighting their target market with it for nine years.

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