Marketing Matters May/Jun 2012 ISSUE 26

FRANKLY THINKING
The recent unprecedented rise in the cost of postage has hit businesses hard, but pensioners and other vulnerable groups even harder, courtesy of the industry….

BOOTS CON PENSIONERS
Marketeers at Boots have told millions of pensioners that the loyalty benefits on their Advantage cards have been “upgraded” when in fact they have been downgraded….

ADVANCE FEE FRAUDS STILL ACTIVE
Enough UK business types are still gullible enough to make the advance fee frauds worth chancing, it seems. An example is the letter recently received from….

CONSCIENCE BEFORE ACCOUNTANCY
Latest firm to be censured for legal tax avoidance is SABMiller, brewers of Grolsch and Peroni beers. According to Ethical Consumer magazine research from ActionAid….

LESS PRODUCT, SAME PRICE (OR MORE.)
Supermarkets are now selling smaller packs for the same price, or more, in the quest for profits, according to Which? the consumer’s association….

LATTE NOTICE
Wetherspoons fans who love the group’s quality Lavazza coffee at 69 pence a cup have recently been a bit let down over the sudden cancellation of the coffee collectors….

ANOTHER GOOD ONE FOR WATCHDOG
Another worthwhile target for acid Annie Robinson and her Watchdog team would be their employers, the BBC. For years now their TV Licensing division has employed….