BULLY FOR RYANAIR

Good to see that Michael O’Blarney’s bullying Ryanair was rapped over the knuckles earlier this year by the courts for one of its ludicrously unfair terms and conditions.

Ryanair demanded £320 from Lucas Marshall to print out boarding passes to check his family in on a flight back from the Canary Islands last year when he had been unable to print them out himself before travelling. The terms and conditions drafted by Ryanair’s crack legal team give them the right to make a charge of some kind for this service, though this should, of course be fair. Continue reading

BOILER ROOM PAYBACK

Two men convicted and imprisoned over a massive “boiler room” share fraud have been ordered to pay back a total of £11 million to the victims they scammed. (The Business Desk)

Jeffrey Revell-Reade, who masterminded the fraud was ordered to pay £10,751,000 and an accomplice, Anthony May was ordered to pay £250,000. The fraud was one of the largest ever uncovered by the Serious Fraud Office (SFO) and stole around £70 million from investors between 2003 and 2007. According to the SFO the fraudsters used the money to fund extravagant lifestyles for themselves, which included luxury yachts, overseas properties and wine collections. Continue reading

£180,000 FINE FOR EMAIL SLIP

An HIV clinic run by Chelsea and Westminster NHS Foundation Trust has been fined £180,000 for accidentally emailing its list of 781 patient’s email addresses, 730 of which contained its patient’s names.

The breach of Data Protection rules at the 56, Dean Street clinic was caused by the emails being sent to the “To” field, rather than the “Bcc” (Blind carbon copy), an error by a member of staff that caused “a great deal of upset”, according to the Information Commissioners Office (ICO) which levied the fine. The ICO investigation revealed that one of the nine complainants claimed they were “extremely worried” that they would “suffer discrimination at work” from having their HIV status revealed. The ICO found a similar, though smaller breach had occurred in 2010, with the clinic sending out 17 emails with the list of recipients.

BAD DEMAND

Meanwhile one organisation backing an OUT vote on the EU is not doing itself any favours in its marketing.

Formerly the World Development Movement the Global Justice Now group has written to its supporters asking for donations to help stop TTIP. Problem is it is asking those not sending a cheque or postal order to supply full details of their Visa or Mastercard, including the number, validity, card security number and specimen signature.

All of which could pose a serious security risk to those supplying such extensive information.

SOME VERY GOOD MARKETING

Asda’s “Bag for life” very strong plastic carrier bag for just 6 pence is a useful alternative to shoppers who dont like to be forced into charitable donations, and VAT donations, by buying a flimsy single use bag for 5 pence.

According to Asda staff the strong bags, made from 100% recycled plastic, only cost them 1 pence more than the weak, single use ones, hence the low price. Continue reading

DONT GET SAD

World’s latest medical phenomenon is Separation Anxiety Disease (SAD) which occurs when people are separated from their mobile phone.

According to research by juice company Innocent carried out amongst 2,000 adults some 30% of us check our phones every 30 minutes, presumably when awake, and 25% suffer boredom when parted from their phone for more than one hour, with 23% saying this separation made them feel anxious.

There is little sympathy, sadly, for the millions of SAD sufferers with 35% of the responders say that their biggest bugbear was people using their mobiles at the meal table (restaurants to note this one) with another 28% annoyed by people checking their phone in the middle of a conversation, and 23% by them being used in the cinema.

WRONG FOOTED

Accountancy giant PricewaterhouseCoopers (PwC) have distanced themselves from the demand by their recruitment contractors that female employees in contact with PwC customers must wear high heels.

Following the furore caused by a temp being sent home without pay by PwC contractors Portico for refusing to go out and buy a pair the accountants have said that the discriminatory policy is not theirs, and is one that they are now “discussing” with Portico. Continue reading

Marketing Matters Mar/Apr 2016 ISSUE 49

BAD NAME OF SPORT A Dutch International beach volleyball player is starting a four-year jail sentence for raping a 12 year old English girl. Steven Van de Velde, 19 at …

TRUST US? YOU MUST BE JOKING. As fines and scandals continue to hit the banking sector HSBC has warned that it will take “a generation” before the banks are trusted …

SLUR ON BUILDING TRADE Unfair, misleading and aggressive trading practices used to defraud pensioners are an “industry standard” for the building trade…

MORE INTERNET TRICKERY Fake five-star reviews for worthless products can be bought for as little as 85 pence each from a number of fake review companies …

UNLUCKY NUMBERS Management of the Wentworth golf club are handicapped by some marketing incompetence, it seems. Late last year Reignwood, the Surrey …

VOTE FOR ME A Labour MP has been fined £5,000 for sending out automatic telephone calls to Labour supporters urging recipients to back his campaign to become London …

NAFF OR WHAT? Marketeers we know have been receiving emails from a publisher of advertorials Mr Jack Clarke of Acquisition International as below…

BAD NAME OF SPORT

A Dutch International beach volleyball player is starting a four-year jail sentence for raping a 12 year old English girl.

Steven Van de Velde, 19 at the time, flew from Amsterdam in August 2014 to meet up with the schoolgirl from Milton Keynes he had met on Facebook and raped her three times before returning home. He was extradited to the UK and tried and convicted at Aylesbury Crown Court, the judge telling him: “A young, naive and foolish child had formed the view that you loved her. In reality you only knew her on the internet, had never met her before and were fully aware of the age difference. You were the adult, she was the child, and until you recognise this you will remain a danger to young girls”. Continue reading