Marketing Matters Mar/Apr 2016 ISSUE 49

BAD NAME OF SPORT A Dutch International beach volleyball player is starting a four-year jail sentence for raping a 12 year old English girl. Steven Van de Velde, 19 at …

TRUST US? YOU MUST BE JOKING. As fines and scandals continue to hit the banking sector HSBC has warned that it will take “a generation” before the banks are trusted …

SLUR ON BUILDING TRADE Unfair, misleading and aggressive trading practices used to defraud pensioners are an “industry standard” for the building trade…

MORE INTERNET TRICKERY Fake five-star reviews for worthless products can be bought for as little as 85 pence each from a number of fake review companies …

UNLUCKY NUMBERS Management of the Wentworth golf club are handicapped by some marketing incompetence, it seems. Late last year Reignwood, the Surrey …

VOTE FOR ME A Labour MP has been fined £5,000 for sending out automatic telephone calls to Labour supporters urging recipients to back his campaign to become London …

NAFF OR WHAT? Marketeers we know have been receiving emails from a publisher of advertorials Mr Jack Clarke of Acquisition International as below…

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