SARAH GOES FOR MORE

Meanwhile Sarah Ferguson, Duchess of York has launched a legal claim against News Group International for £25 million, losses she claimed she suffered as a result of being caught offering access for £500,000 cash to her then husband, the Duke of York.

Ferguson was caught in a 2010 sting operation mounted by the now defunct News of The World and fronted by its “Fake Sheikh” reporter Mazher Mahmood, currently serving time for tampering with evidence in a court case. She was filmed accepting money for the access and the newspaper broke the story. Continue reading

BAD MARKETING AT M&S

Retailers Marks and Spencer are using technology to secretly track people’s movements via their mobile phones.

Devices installed in the ceilings of M&S stores pick up the signals sent out by shopper’s mobile phones as they search for Wi-Fi connections, signals that can be used to pinpoint a shopper’s position. This information can then be used to count the number of people who visit a store, and what parts they visited, so that store layout can be altered to sell more M&S goods. The technology can also be used to bombard phone users with advertisements. Shoppers who don’t want this are being advised by privacy campaigners to turn off their phone’s Wi-Fi and Bluetooth capacity when shopping. Continue reading

AGGRESSIVE MARKETING PAYS?

One organisation that earns instant deletion from us is one that purports to offer opportunities to earn substantial income from working from home.

Emails urging victims to visit their website – and experience a loud, hectoring presentation that is impossible to turn off – are sent as though they have come from the victim’s own email address, to ensure that they are not put on automatic deletion by spam filters. The emails come in, commonly five or more a day, under a variety of headings that they hope victims will take seriously and carrying a variety of names of individuals all claiming to be the “personnel manager of a large, international company” Our own experience with logging names over a three week period is that this company, if it exists, has 158 different “personnel managers”. Continue reading

CHRISTMAS CHANGES

Alterations in consumer behaviour at Christmas time, and featured in national press reports, have been noted by those who market in the sector.

Apparently we are drinking more fizz, such as Prosecco, in favour of port/sherry, goose is replacing the turkey, and pannetonne the Christmas pud We are dumping Christmas cards in favour of a much cheaper email message, or posting on social media, using real fir trees in place of the artificial and listening to seasonally themed chart hits, even if recycled, rather than Christmas carols.

Now you know.

KEEP CALM AND KEEP FIDDLING

The rise of internet reviews, that apparently more than 80% of us look at before buying, has seen a corresponding rise in the number of “Online Reputation Management” (ORM) firms that offer to get rid of those tedious negative reviews from disgruntled customers.

Quite how this is done is not stated, although one tried and tested way is to just swamp them with positive reviews, like staff working for disgraced foreign aid firm Adam Smith International were instructed to do by their director of strategy Peter Young.

Some of the ORM firms offer to supply testimonials form satisfied clients, which of course will not be falsified, oh no…

AN ANSWER FOR NICOLA

Uplifting to read that Scottish First Minister Nicola Sturgeon has big-heartedly agreed to put aside, for the time being, her party’s plan to hold another referendum on Scottish Independence from the Union, if the UK cancels its Brexit plans and stays in the EU.

It seems from the first referendum there that most canny Scots want to stay in the Union, where they enjoy large subsidies from England’s taxpayers, and that a majority want to stay in the EU, where they also enjoy large subsidies, both of which they would very much like to carry on receiving.

Perhaps a constructive way forward would be for a binding referendum on Scotland’s membership of the Union held with the whole of the UK entitled to vote?

Marketing Matters Nov/Dec 2016 ISSUE

KAROSHI The offices of one of Japan’s biggest ad agencies have been raided after a young woman committed suicide due to karoshi (chronic overwork). Ad firm Dentsu …

TAKING AGGRESSIVE SALES AND MARKETING SERIOUSLY Directors who put their companies into liquidation to avoid fines for making nuisance calls from the Information …

BROADBAND SELLERS TO STOP MISLEADING A complaint from Virgin Media that ads selling BT’s Infinity broadband were misleading has been upheld by the ASA…

COPYRIGHTS TO BE REGAINED The copyright protection period has been increased from 25 to 70 years after a designer dies by the Intellectual Property Office (IPO) …

BREXIT BANDITRY? One company that was very keen on staying in the EU, and advised all its employees to vote to stay in the referendum, is Unilever. The firm makes …

BIG PHONE FIRMS IN BIG TROUBLE Phone giant Vodaphone has been fined a giant £4.6 million after it failed to credit 10,000 customers who had paid for top-ups, and then …

AND CAR FIRMS TOO German car makers Volkswagen are set to add to their £15.5 billion bill for emission rigging after it emerged that its Audi luxury brand cars could also …

BUT YOU DO GET A COMPANY CAR Company cars could be a perk of the past, if government plans to increase taxation for employees awarded them are implemented …

CASINOHOLICS Gambling firms are getting around restrictions on TV advertising to children by targeting them on social media, a study has found. Researchers at the …

STARTING EARLY Childhood obesity is being fuelled by TV advertising of sugary breakfast cereals, a study by researchers at Dartmouth University in the US has …

HAPPY AS YOU ARE? An ad that exploited some women’s insecurities about their figures has been banned by the Advertising Standards Authority (ASA) …

KAROSHI

The offices of one of Japan’s biggest ad agencies have been raided after a young woman committed suicide due to karoshi (chronic overwork).

Ad firm Dentsu is being investigated on suspicion of systematic illegal overtime. The 24-year old, Matsuri Takahashi, was working 100 hours overtime a month when she killed herself last December.

In 2014 around 70 people a day committed suicide in Japan.