Marketing Matters Nov/Dec 2016 ISSUE

KAROSHI The offices of one of Japan’s biggest ad agencies have been raided after a young woman committed suicide due to karoshi (chronic overwork). Ad firm Dentsu …

TAKING AGGRESSIVE SALES AND MARKETING SERIOUSLY Directors who put their companies into liquidation to avoid fines for making nuisance calls from the Information …

BROADBAND SELLERS TO STOP MISLEADING A complaint from Virgin Media that ads selling BT’s Infinity broadband were misleading has been upheld by the ASA…

COPYRIGHTS TO BE REGAINED The copyright protection period has been increased from 25 to 70 years after a designer dies by the Intellectual Property Office (IPO) …

BREXIT BANDITRY? One company that was very keen on staying in the EU, and advised all its employees to vote to stay in the referendum, is Unilever. The firm makes …

BIG PHONE FIRMS IN BIG TROUBLE Phone giant Vodaphone has been fined a giant £4.6 million after it failed to credit 10,000 customers who had paid for top-ups, and then …

AND CAR FIRMS TOO German car makers Volkswagen are set to add to their £15.5 billion bill for emission rigging after it emerged that its Audi luxury brand cars could also …

BUT YOU DO GET A COMPANY CAR Company cars could be a perk of the past, if government plans to increase taxation for employees awarded them are implemented …

CASINOHOLICS Gambling firms are getting around restrictions on TV advertising to children by targeting them on social media, a study has found. Researchers at the …

STARTING EARLY Childhood obesity is being fuelled by TV advertising of sugary breakfast cereals, a study by researchers at Dartmouth University in the US has …

HAPPY AS YOU ARE? An ad that exploited some women’s insecurities about their figures has been banned by the Advertising Standards Authority (ASA) …

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