Marketing Matters Nov/Dec 2014 Issue 41

GAME OVER? “EGO, PR SPIN AND A DISASTER WAITING TO HAPPEN” is how the Daily Mail headlined the feelings of many over the fourth person to be killed in Sir …

ANTI-CONSUMER AGREEMENT British consumers are at risk of having to fund huge compensation payments to large US firms suing governments for damaging their profits …

BUILDING PYRAMIDS Nine West-country women aged 34-69 who ran an illegal pyramid scheme scooping more than £20 million from 10,000 duped “investors” have pleaded …

LOAD OF BULLS Energy drink company Red Bull GmbH has settled two class action lawsuits in the USA with an agreement to pay consumers $13 million for misleadingly…

YOU’RE BETTER OFF AT ASDA? Another example of careless shopping costing consumers their cash was recently given by Asda on its sale of Cathedral City cheddar…

COME BACK SIR TERRY Poor Tesco seem to be missing their former chief executive Sir Terry Leahy rather badly since he left in 2011, judging by current woes that include…

EYE-CATCHER A system of electromagnets that can make an object float in clear air could be the next attention-grabber for shop windows, showrooms and exhibition stands.

Ebola, FGM, fatalities, FOBT’s, generosity, ortolan, webinars. – Charity Matters Oct/Nov 2014 Issue 57

EBOLA The outbreak of ebola in west Africa, which has already killed more than 4,000 men, women and children, is “the most severe acute health emergency in modern …

PRESSURE ON BARBARISM MOUNTS Campaigners against Female Genital Mutilation (FGM) are concerned that female babies are being subjected to this …

CHARITY FATALITIES Two people died in August and September while taking part in charity cycle rides.

CRACK COCAINE Calls have been made for more responsible government regulation of Fixed Odds Betting Terminals (FOTBs) in bookmakers shops, machines offering …

MOST GENEROUS Citizens of Bedford have been the most generous to the donation website Justgiving.com, with a total of £1,145,967 from a population of 79,150, an …

MONSTROUS MOUTHFUL Some French chefs are campaigning to legalise the hunting and eating of the endangered ortolan songbird, a tiny bunting weighing less …

WEBINARS Charities wanting to share knowledge, ideas, news or advice with their supporters are offered a new hosting and consultancy service for online seminars…

Event Organisers Update ISSUE 121 Oct 2014

BONUS FOR DELAYS Train operating companies in the UK are trousering more than £100 million of the £167 million given to them by Network Rail (NR) as compensation…

MORE MEAT AVOIDANCE Organisers may wish to review how they cater for vegetarians and vegans at their events. A recent survey by research firm Mintel …

ROBOTIC FUTURE FOR TUBE? Driverless tube trains are unlikely to be a feature of London Transport until 2030, if at all. The system is currently operated on London’s …

WEDDING NEWS A man and a woman died preparing fireworks for a display at a wedding celebration in Ecclerigg, Cunbria, after an explosion and fire in a shed …

MARRIOTT WORSLEY PARK The four-star Marriott Worsley Park Hotel and Country Club is located close to J13 of the M60 at Worsley, seven miles north-west of …

ART IN MANCHESTER For organisers with cultured delegates the world-class Manchester Art Gallery in Mosley Street offers more than 25,000 works of art, …

BROOKSIE Those who are interested in the era of silent film, and perhaps a very few who are old enough to remember it, will have heard of such femme fatale icons as …

Liars, food, BBC bullying, Nazi-style, sexualisation, wine, gambling and hypocrisy – Marketing Matters Sept/Oct 2014 Issue 40

TRUST US? YOU MUST BE JOKING.  An Ipsos MORI poll has found that only 49% of politicians trust that their fellow politicians tell the truth…

MORE FOOD PROBLEMS COMING UP Food fraud is now more attractive to organised crime than trafficking drugs – with the potential profits the same, the …

KEEP KICKING Good to see that the nice people at TV Licensing, collecting the increasingly invidious and questionable license fee for the BBC, continue to get a …

NAZI COWBOYS AT ZARA? From the fashion experts who launched, and withdrew, handbags adorned with swastikas in 2007 comes another gem…

ANTIPODEAN ERROR Encouraging to hear that marketeers at Air New Zealand have finally listened to some good sense from their passengers and belatedly scrapped the…

DELETE MARKETING FOR TASTE EVALUATION  If you really want to find out which wine you like the best, and how much you are being influenced, perhaps unknowingly…

ART AND LIFE We read that Studio City, a new $2 billion gambling, entertainment and retail resort in Macau, has hired director Martin Scorcese to make a short film to …

PR MAN PULLS IT OFF Fascinating to read, in Max Clifford’s book READ ALL ABOUT IT, (Virgin Books 2005) how the celeb’s publicist was so proud of his part in exposing …

Event Organisers Update ISSUE 120 Sep 2014

MORE TITANIC The possibility of cashing in on the Titanic tragedy, in which 1500 people died, continues to attract entrepreneurial types from the hospitality sector …

THANK YOU THOMAS RYAN In fact all of us owe a debt of gratitude to Thomas Ryan for establishing in the courts that White Star was negligent in refusing to slow the …

HOTELS IN THE NEWS Two masked gunmen with white hoodies and Eastern European accents raided the Dean Street Townhouse in Soho at 3.00am on August …

SMITHFIELD PARTY VENUE St Barts Brewery at 66, West Smithfield, London, opened in July offering industrial-chic spaces for parties and other functions for up …

BIG CLOSURE IN CAMBRIDGE The University Arms Hotel in Cambridge is closing at the end of September for a substantial refurbishment that will take nearly two years…

ANOTHER IN SOTON The City Cruise Suite, Atrium and Exhibition Hall that make up the City Cruise Terminal at Southampton docks is also closing for some significant …

TWO MORE IN SOUTHAMPTON The three-star Best Western Chilworth Manor hotel, located just outside Southampton, is an Edwardian Manor House set in 12.5 acres …

MADAME DUBARRY The story of the doomed courtesan at the Versailles court of Louis XV was an early (1919) black and white silent film of director Ernst Lubitsch …

Charity Matters August/September 2014 ISSUE 56

CHILD ABUSE EXPOSURE Child abuse continues to be deservedly high priority in the public awareness. The exposure of Sir Jimmy Savile and the jailing of Max Cliifford and …

RIGHT TO DIE DEBATED An Assisted Dying Bill proposed by Lord Falconer has generated heated and passionate debate in Parliament. If the Bill became law it …

DONT START A NEW ONE New charities that duplicate existing ones risk wasting donations. This is the view of the outgoing chief executive of the Charity Commission…

DECRIMINALISE DRUG USE? Aids and HIV charities have backed calls to decriminalise drug use in the UK, to reduce the transmission of HIV and Aids among users. They say …

JAIL FOR CROOKED FUNDRAISERS  A fundraiser who admitted stealing £300,000 of donations made to the Help For Heroes charity has been told to expect a lengthy jail …

HARD SELL Secret filming at fundraising call centres by the Channel Four Dispatches TV documentary series has revealed some worrying lapses in ethics at two large firms …

HUNTING PROSECUTIONS INCREASING  The number of prosecutions for hunting with dogs is at an all-time high. Since 2010 the number of people charged under the …

DUMP THE CELEBS? The main beneficiary of a celebrity endorsement of a charity is the celebrity, rather than the charity. This is the finding of a poll of more than 1,000 people …

LIFE’S A BEACH The National Trust has launched an appeal for £2.6 million to buy a stretch of beach at Bantham, in south Devon. The beach, which the Trust describe …

Event Organisers Update ISSUE 119 Aug 2014

POLICE PROBE FIFA HOSPITALITY FIRM  A British company director working with FIFA on selling hospitality services is being held by police in Brazil as part of an enquiry …

LOSING THE GLOSS  Jetting around seems to be losing much of its glamour and prestige, with passenger planes shot down, understandably harsh, but still tedious …

REPRIEVE? The decision to demolish the Earls Court exhibition centre is now up for review following the switching of the London Borough of Hammersmith and Fulham …

HAPPY SCORE Those who want to visit countries where people are generally happy could consider Sweden, Canada and Australia. These three, in that order, topped the …

TITANIC AND SOUTHAMPTON Those looking to run an event in Southampton, and learn more about the sinking of the White Star Line’s RMS Titanic on 15th April 1912 …

SOTON CENTRAL  One comfortable, historical and classy venue in the centre of Southampton is the 500 year-old four-star Mercure Dolphin, with links to writer Jane …

CHECK THAT DATE  Organisers wishing to avoid clashing dates with other events that might reduce their numbers are invited to use the National Events Diary…

CATHAY ON TOP FOR SERVICE  Hong Kong airline Cathay Pacific has topped the Skytrax 2014 poll of airlines for its overall service. They were followed by, in …

Marketing Matters Jul/Aug 2014 ISSUE 39

WONGA @ DONTTRUSTTHEM .CON 
Readers will doubtless have heard that usurers Wonga have been sending out fake legal letters to victims of their greedily high interest rates of up to 5,853% per annum, to scare…

MORE POLITICAL SLEAZE 
“Cash for Access” seems to be the rule for lobbyists who want to buy influence with our Prime Minister and others ahead of the next election. David Burnside of lobbyists…

CARTEL RULING 
An EU court has agreed that companies benefitting by taking advantage of the artificially high prices caused by the illegal actions of a cartel – even if they were not involved in…

LOW TRICK 
Clever marketers who label foods stuffed with sugar and salt as “low fat” – implying that they are a healthy option – are being targeted by local councils concerned about the …

EAU KAY THIS TIME? 
Another firm that hasn’t done so well in the customer trust stakes is Coca-Cola GB, which is throwing £3 million into next month’s UK launch of its successful American Glaceau…

DEAD SOON 
Could the current trend of companies begging for positive reviews on social media, and offering financial inducements for them be the (welcome?) death of it all any time soon…

LIDL CONSOLATION 
Let’s hope that some of the extra staff that German discounter Lidl say they will be taking on as part of their expansion plans will be charged with making sure that offers made…

GOOD PRESS FOR PR NOW? 
Practitioners of public relations (PR) can’t be pleased to read about the imprisonment of one of their number, that nice Max Clifford, any more than they, and David Cameron…