Marketing Matters Nov/Dec 2014 Issue 41

GAME OVER? “EGO, PR SPIN AND A DISASTER WAITING TO HAPPEN” is how the Daily Mail headlined the feelings of many over the fourth person to be killed in Sir …

ANTI-CONSUMER AGREEMENT British consumers are at risk of having to fund huge compensation payments to large US firms suing governments for damaging their profits …

BUILDING PYRAMIDS Nine West-country women aged 34-69 who ran an illegal pyramid scheme scooping more than £20 million from 10,000 duped “investors” have pleaded …

LOAD OF BULLS Energy drink company Red Bull GmbH has settled two class action lawsuits in the USA with an agreement to pay consumers $13 million for misleadingly…

YOU’RE BETTER OFF AT ASDA? Another example of careless shopping costing consumers their cash was recently given by Asda on its sale of Cathedral City cheddar…

COME BACK SIR TERRY Poor Tesco seem to be missing their former chief executive Sir Terry Leahy rather badly since he left in 2011, judging by current woes that include…

EYE-CATCHER A system of electromagnets that can make an object float in clear air could be the next attention-grabber for shop windows, showrooms and exhibition stands.

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