German budget supermarket chain Lidl have been accused of destroying the magic of Christmas by selling reindeer steaks.
These, say vegetarian group Viva! are 70% likely to come from calves rounded up in Siberia by snowmobiles.
German budget supermarket chain Lidl have been accused of destroying the magic of Christmas by selling reindeer steaks.
These, say vegetarian group Viva! are 70% likely to come from calves rounded up in Siberia by snowmobiles.
The organisers are promising more than 100 seminar sessions.
SLEAZY MARKETING AT LAND ROVER
Land Rover have paid 40 celebrities to write about their Range Rovers on social networking site Twitter….
QUICK SELL
Advertisers are developing TV ads that can be understood if run at up to 12 times the normal speed….
TV TURN-OFFS
Meanwhile the rise of reality TV shows is one main reason why 70% of over-55s claim that TV today is not worth the licence fee (YouGov poll)….
SUPERMARKETING
Savvy shoppers are learning that their perception of larger packs being cheaper is costing them money….
CUSTOMER CARE FROM TRAIN OPERATOR
Southeastern Trains have been accused of cancelling hundreds of trains during the recent cold weather, to avoid paying the compensation to their customers that is due….
TIGER AD A TURKEY
Gillette have dumped disgraced golfer Tiger Woods and a multi-million dollar sponsorship deal with him….
WORLD BEATER
One way of saving on the marketing budget is to produce a product or service that demonstrably outclasses everything else around….
REINDEER ROAST, KIDS?
German budget supermarket chain Lidl have been accused of destroying the magic of Christmas by selling reindeer steaks….
TFMA
The Technology For Marketing and Advertising (TFMA) exhibition takes place on March 1/2 at Earls Court 2….
The Confederation of British Industry (CBI) is concerned that the new Bribery Act, which takes effect next April, will classify corporate hospitality as bribery, rather than as “legitimate promotional activity”.
There is also concern that the Act will disadvantage British firms exporting to countries where corruption is a way of life.
If corporate hospitality is deemed bribery by the government then many of our MPs, and some senior figures in HMRC will be having their collars felt. A decision on Air Miles, the means by which airlines bribe customers to pay much more for flights made on behalf of their employers, will also need to be made. Since Britain’s most senior anti-terror police officer, John Yates, coughed to using his airline bribes, funded by the taxpayer, to buy flights for his family it is possible that some of our top plods will be feeling each other’s collars on this one…
A total of €799 million in fines has been levied on 11 airlines by the EC, for price-fixing on securities and fuel charges on air cargo.
The whistle was blown by participant Lufthansa, which thereby escaped fines, leaving major players Air France KLM to pay €310 million, British Airways to pay €104 million, Singapore Airlines to pay €75 million and SAS to pay €70.2 million.
The price-fixing occurred in the six-year period December 1999 to February 2006 and the EC investigation took three years. The decision leaves all the participants, including Lufthansa, exposed to class-action damages claims from customers who spent a total of €6 billion with them in the six-year period.
Tesco have the worst track record for advertising promotional items that are then unavailable in stores when customers visit to buy. (The Grocer)
A study carried out by the Institute of Promotional Marketing concluded that up to 40% of Tesco customers visiting to purchase items promoted as available were unable to buy them. The next worse was Asda which let down 23% of bargain hunters, with Lidl and Sainsbury’s at 21%, Aldi at 19%, Morrison’s at 18%, Waitrose at 2% and Budgen’s at 1%. Continue reading
Meanwhile the appetite of the general public for picking up bargains that really are available continues to grow, with vouchers for free or cut-price food in chain restaurants on the increase. (Caterer and Hotelkeeper)
Apparently 15% of us now use a voucher, if available, for our casual dining, and the number of us saying we would be more likely to visit a restaurant with a price promotion had increased by 39% over the six months from December last year to this May. The two for one deals account for more than all the other promotions combined.
The average price of a three-course meal in a restaurant is £21
Nigeria, the home of advance fee fraudsters, has suffered another blow to its credibility with the news that Shell has been fined for bribing Nigerian customs officials there.
The US Department of Justice has imposed civil and criminal fines of £29,4 million after a company employed by Shell, Pamplina, agreed to plead guilty to charges of bribery. Shell admitted that they “approved of, or condoned the payment of bribes on their behalf in Nigeria”, and also confirmed that the corrupt payments were disguised as legitimate business expenses in their accounts.
Now an official new word in the Oxford Dictionary of English, the staycation – taking a holiday in one’s own country – remains a popular choice for many of us currently regarding overseas travel as an expensive and tedious experience. According to VisitEngland almost half the population expect to take more domestic breaks than they did in the past.
Meanwhile a survey for Post Office Travel Insurance has found that, in these challenging economic times, two-thirds of British families would consider a sharecation, a holiday with friends, to save money, although a major concern for many is the likely behaviour of their own and/or their friends’ children.
Rumours that new variations on the above soon to emerge will be the praycation,(religious retreat) the greycation, (senior holiday ) the gaycation, (alternative lifestyle) and the laycation,(lazy option, of course) should, in our view be discounted as downright silly.
A survey of 2000 cinema-goers by cinema group Apollo found that their knowledge of opera was a little lacking.
More than 60% thought that La Traviata was a pizza topping, more than 50% thought that Fidelio was a dog food and 20% believed that La Boheme was a clothes shop chain, rather than wonderful operatic works by Verdi, Beethoven and Puccini respectively.