SLEAZY MARKETING AT LAND ROVER
Land Rover have paid 40 celebrities to write about their Range Rovers on social networking site Twitter….
Advertisers are developing TV ads that can be understood if run at up to 12 times the normal speed….
Meanwhile the rise of reality TV shows is one main reason why 70% of over-55s claim that TV today is not worth the licence fee (YouGov poll)….
Savvy shoppers are learning that their perception of larger packs being cheaper is costing them money….
CUSTOMER CARE FROM TRAIN OPERATOR
Southeastern Trains have been accused of cancelling hundreds of trains during the recent cold weather, to avoid paying the compensation to their customers that is due….
TIGER AD A TURKEY
Gillette have dumped disgraced golfer Tiger Woods and a multi-million dollar sponsorship deal with him….
One way of saving on the marketing budget is to produce a product or service that demonstrably outclasses everything else around….
REINDEER ROAST, KIDS?
German budget supermarket chain Lidl have been accused of destroying the magic of Christmas by selling reindeer steaks….
The Technology For Marketing and Advertising (TFMA) exhibition takes place on March 1/2 at Earls Court 2….