COPYRIGHTS TO BE REGAINED

The copyright protection period has been increased from 25 to 70 years after a designer dies by the Intellectual Property Office (IPO).

This applies to any artistic work for which more than 50 copies have been produced.

Companies using designs and artworks for which the 25 years have expired, but not the 70 years could find themselves in breach of copyright. These companies have until January 28 2017 to comply, after which time the copyright holders will be able to take legal action against them.

BREXIT BANDITRY?

One company that was very keen on staying in the EU, and advised all its employees to vote to stay in the referendum, is Unilever.

The firm makes Marmite, Hellmans mayonnaise, Ben and Jerry’s ice-cream and the Pot Noodles gourmet treat, and has increased prices on many lines, blaming the Brexit vote and the subsequent fall in value of the pound. This is despite many products being made in the UK, a fact pointed out by Tesco, which won plaudits for being on the side of the British shopper. Continue reading

BIG PHONE FIRMS IN BIG TROUBLE

Phone giant Vodaphone has been fined a giant £4.6 million after it failed to credit 10,000 customers who had paid for top-ups, and then handled their complaints badly. The fine is the largest ever imposed on a telecoms company.

And equally large phone firm Samsung has revealed that the withdrawal of its Galaxy Note7 phone due to a battery defect causing it to catch fire or explode is likely to cost it nearly £2 billion in lost profits. The South Korean company is also being sued for compensation by hundreds of its customers.

AND CAR FIRMS TOO

German car makers Volkswagen are set to add to their £15.5 billion bill for emission rigging after it emerged that its Audi luxury brand cars could also be similarly rigged to pass emission tests.

And Japanese car makers Toyota are recalling 340,000 Prius vehicles over faulty brakes after reports of crashes, injuries and deaths were received. The problem affects cars manufactured and sold in the last 14 months.

BUT YOU DO GET A COMPANY CAR

Company cars could be a perk of the past, if government plans to increase taxation for employees awarded them are implemented.

Employees paying tax at 40% could face a tax bill of more than £5,000 over the three year company car contract. More than 300,000 employees could be adversely affected.

HMRC are concerned that the company car is being used by employers to pay less salary, depriving the Treasury of tax revenue.

CASINOHOLICS

Childhood obesity is being fuelled by TV advertising of sugary breakfast cereals, a study by researchers at Dartmouth University in the US has found.

Children watching 20 TV advertisements a week consumed 30% more sugary cereals, which commonly contain one third sugar, than those who didn’t watch any.

STARTING EARLY

Childhood obesity is being fuelled by TV advertising of sugary breakfast cereals, a study by researchers at Dartmouth University in the US has found.

Children watching 20 TV advertisements a week consumed 30% more sugary cereals, which commonly contain one third sugar, than those who didn’t watch any.

HAPPY AS YOU ARE?

An ad that exploited some women’s insecurities about their figures has been banned by the Advertising Standards Authority (ASA).

The ad, from weight loss firm Diet Chef showed a woman looking at her slimmer self two months after starting on the plan and asking “Why did we wait so long”.

The ASA agreed that the ad implied that slimness and beauty were essential to happiness.

Marketing Matters Sep/Oct 2016 ISSUE 52

ALL SMILES ON STOCK MARKET FOR MERLIN Share prices in Merlin Entertainments rose by 1% in the 30 minutes after the judge had handed them a £5 million fine for the …

PAYDAY LENDER HIT A bill of £34 million has been handed down by the Financial Conduct Authority (FCA) to payday lender CFO Lending for a string of customer …

WATCH THE ROAD A crop of deaths caused by drivers using mobile phones at the wheel has prompted calls for penalties to be substantially increased for the …

MORE EXHAUST FUMES DANGERS The nitrogen dioxide emitted by vehicle exhausts, particularly from diesel engines, can reduce attention and reaction times in drivers …

BEST HONEST RESEARCH BRIBERY CAN BUY Researchers have recovered more evidence that the sugar industry, through its trade association the Sugar Research …

TRUST THOSE COMPARISON SITES? A probe into comparison websites and how they make money is being launched by the Competition and Markets Authority (CMA) …

SCAMS ON AIRBMB WEBSITE A luxury villa on Ibiza advertised on the Airbmb website turned out to be non-existent when a customer booked it and paid £3,450 on request to …

BUY BEFORE YOU FLY, THEN The free snacks on board British Airways short-haul flights are being dropped from January next year in favour of the airline selling Marks …

WHAT PRICE CELEBRITIES? Celebrity endorsements and product placement in films, two favourite routes for marketeers, have recently been under fire in the press…

ALL SMILES ON STOCK MARKET FOR MERLIN

Share prices in Merlin Entertainments rose by 1% in the 30 minutes after the judge had handed them a £5 million fine for the operational negligence on the Alton Towers Smiler ride last year. The “needless and avoidable accident in which those who were injured were lucky not to be killed” injured 18 people, including two teenage women who both suffered leg amputations. (Business Desk)

The share price rise signals stock market relief that the fine will be covered by a few days trading and was not far larger.