Marketing Matters Sep/Oct 2016 ISSUE 52

ALL SMILES ON STOCK MARKET FOR MERLIN Share prices in Merlin Entertainments rose by 1% in the 30 minutes after the judge had handed them a £5 million fine for the …

PAYDAY LENDER HIT A bill of £34 million has been handed down by the Financial Conduct Authority (FCA) to payday lender CFO Lending for a string of customer …

WATCH THE ROAD A crop of deaths caused by drivers using mobile phones at the wheel has prompted calls for penalties to be substantially increased for the …

MORE EXHAUST FUMES DANGERS The nitrogen dioxide emitted by vehicle exhausts, particularly from diesel engines, can reduce attention and reaction times in drivers …

BEST HONEST RESEARCH BRIBERY CAN BUY Researchers have recovered more evidence that the sugar industry, through its trade association the Sugar Research …

TRUST THOSE COMPARISON SITES? A probe into comparison websites and how they make money is being launched by the Competition and Markets Authority (CMA) …

SCAMS ON AIRBMB WEBSITE A luxury villa on Ibiza advertised on the Airbmb website turned out to be non-existent when a customer booked it and paid £3,450 on request to …

BUY BEFORE YOU FLY, THEN The free snacks on board British Airways short-haul flights are being dropped from January next year in favour of the airline selling Marks …

WHAT PRICE CELEBRITIES? Celebrity endorsements and product placement in films, two favourite routes for marketeers, have recently been under fire in the press…

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