Marketing Matters Jul/Aug 2018 ISSUE 63

WORTHLESS The Competition and Markets Authority (CMA) is investigating claims that some advertisers are using participants in reality TV shows to plug products or …

GATWICK PARKING PROBLEMS A company director who ran a “meet and greet” service at Gatwick and then parked customer’s cars in muddy fields and public car …

RECORD FINE FOR GOOGLE A fine of £3.8 billion has been handed down to Google by the European Commission for breaches of competition law. The Commission says …

A KICKING FOR HERMES Staff at delivery company Hermes were filmed in January punching customer parcels and throwing and kicking them around the depot in …

TURKEY BEFORE CHRISTMAS? The fall in value of the Turkish lira has made a cheap break in the country a real possibility for those hunting a bargain. Despite …

BRING A BOTTLE One piece of railway marketing not thought through is from the clever people who have ordered the smart, new £1billion Bombardier Class 345 …

STUPID MARKETING Learn from their mistakes.
o Wiscombe Cider’s Suicider brand has been banned from sale at a festival following …
o The Bristol Dry Gin distillery was criticised for calling a new vodka Novichok.
o Airline Tui handed out badges to boys saying “Future Tui Captain” and badges to …

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