Learn from their mistakes.
o Wiscombe Cider’s Suicider brand has been banned from sale at a festival following a complaint from a Samaritans volunteer that the name was “insensitive”.
o The Bristol Dry Gin distillery was criticised for calling a new vodka Novichok.
o Airline Tui handed out badges to boys saying “Future Tui Captain” and badges to girls saying “Future Tui Cabin Crew”