Learn from their mistakes.

o Wiscombe Cider’s Suicider brand has been banned from sale at a festival following a complaint from a Samaritans volunteer that the name was “insensitive”.

o The Bristol Dry Gin distillery was criticised for calling a new vodka Novichok.

o Airline Tui handed out badges to boys saying “Future Tui Captain” and badges to girls saying “Future Tui Cabin Crew”

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