Marketing Matters November2009 ISSUE 9

WE ARE WATCHING YOU
State-spying has now become a reality with news that 653 public bodies will be able to snoop on every telephone call, text message, email and website visit made by….

CLEANING UP ONLINE
The Advertising Standards Authority (ASA) is to police advertising on UK websites from late next year, after some funding from Google….

BIGGER FINES FOR SILENT CALLERS
Companies that telemarket with automatic dialling equipment and generate large volumes of silent calls – those where the equipment hangs up on the answering….

ATTACK ON FAKE JOURNALISM
A new hard-hitting documentary, Starsuckers, shows how easy it is to get fake celebrity stories published in our willing tabloids….

ATTACK ON FAKE PHOTOS
Fake photographs, airbrushed to enhance the shape of models continue to come under attack for the lack of honesty in their use, and potential danger to health….

TALKING THE TALK
Some customer TLC is needed at TalkTalk, strapline “We’re full of bright ideas”….

NOT JUST ANY OVERPRICED FOOD…
The current ads from M&S comparing their prices for their Wise Buys budget range with those for Waitrose Essentials are causing some mirth amongst those who really….

SECRETS OF HAPPINESS?
The Finns are the happiest people on earth….