Marketing Matters October 2009 ISSUE 8

TRUST THE ROYAL MAIL?
Revelations that unions at the Royal Mail are just as greedy and stupidly short-sighted as its management are causing companies to look elsewhere for the distribution of….

SWISS MISS
Swiss food giant Nestle has been shamed into ceasing trading with Robert Mugabe’s wife….

WANNA BUY BRITISH?
Most UK consumers want to see all food labelled with the country of origin, so that they can choose to buy British if they wish….

TICKET SCAMMERS TARGETTED
The Office of Fair Trading (OFT) has set up a fake fraudulent website, to warn purchasers of tickets for events about the dangers of fraudulent websites.(Live UK)….

ADVERTISING STANDARDS
The Advertising Standards Authority (ASA) has made a number of interesting adjudications over the last few weeks….

REALITY CHECK
Moves are being made in France to force advertisers to indicate when pictures used have been airbrushed or otherwise enhanced….

SUBLIMINAL WORKS
Subliminal advertising, currently banned, does actually work, say researchers at University College, London….

MORE GOLF SAFETY
o email to Sir Menzies Campbell, October 12.
Dear Sir Menzies Campbell….