Marketing Matters Nov/Dec 2011 ISSUE 23

Posted on November 13, 2011 by Email Campaign Archives for list 'Marketing Matters'

GET THE BOYCOTT LIST
The latest issue of Ethical Consumer magazine focuses on the effect of boycotts of products and services over the last 20 years and offers a list of all the on-going….

BARCLAYS WORST
Barclays was the UK’s worst bank, going on the number of complaints, in the first six months of this year, say the Financial Services Authority (FSA)…

PARCEL SCAM
With Christmas fast approaching the frequency of the Undelivered Parcel Scam will be increasing. As most readers will know this is where we receive emails, or cards….

IMAGE PROBLEM
A basic annual salary of £1 million is “very low”, according to Sir Martin Sorrell, head of advertising agency WPP….

SEXUALISATION
The Advertising Standards Authority (ASA) is introducing tough new rules governing racy and provocative images on billboards, which are claimed to have the effect….

FTC BUTTS IN
Trainer makers Reebok have been fined 25 million dollars (£16 million) in the USA by the Federal Trade Commission (FTC) for falsely claiming that their EasyTone….

TOP TASTES FOR XMAS
A recent blind tasting by a team at foodie magazine Delicious found that some of the cheapest Christmas fare available tasted the best, after tasting 121 samples….

TWEET TOO FAR
Sending helpful tweets can be bad for your wealth, it seems. The £60,000 a year head of Greewich Tourism, Neil McCullam, told his fellow twitters about a trip he was….

SMELLS REET TASTY
A new fragrance, Eau de Burton has been launched containing notes of products associated with Burton-on-Trent….

OSCARS FOR THEM
Full marks to Ken Livingstone for revealing that the official signing of the host city contract for next year’s London Olympics by Sebastian Coe and the IOC was just….

ABBREVIATION HELL
On February 28 at Earls Court 2 marketeers can visit three exhibitions, TFM&A, OA&A and DMX….

Charity Matters Oct/Nov 2011 ISSUE 39

Posted on October 13, 2011 by Email Campaign Archives for list 'Charity Matters'

TWINS SAVED
British charity Facing the World, which funds reconstructive surgery for children with severe facial disfigurements recently funded life-saving surgery for two one-year….

TRUST THE TRUST?
The National Trust is currently lobbying the government, and their 3.6 million members, to ensure that proposed changes to planning rules do not result in unchecked….

CODEBREAKER’S HUTS GET £4.6 MILLION
A donation of £4.6 million has been made to the Bletchley Park Trust by the Heritage Lottery Fund to preserve the huts at Bletchley Park used to house the breakers….

MORE RED TAPE – LESS VOLUNTEERS
The number of people volunteering is at an all time low, the government’s annual citizenship survey has found….

REPREHENSIBLE TREATMENT COSTS WELSH CHARITY
The Association of Voluntary Organisations in Wrexham has been ordered by a tribunal to pay more than £21,000 to a member of staff it discriminated against, victimised….

CHARITY BAG FRAUDSTERS CAUGHT
City of London Police officers have arrested four men they believe are behind theft and fraudulent deception involving bags of second hand clothes left out for charities to….

POLICE FRAUDSTER CAUGHT
A detective who controlled a police charity, Child Victims of Crime, has admitted defrauding them out of at least £26,000….

ARE YOU FUNDING ILLEGAL WHALING?
The Whale and Dolphin Conservation Society (WDCS) have revealed that cod and haddock caught by Icelandic whaling ships are being supplied to fish wholesaler….

MOBILE AND DIGITAL CONFERENCE 2011
The above, hosted by Fundraising magazine, takes place on November 21 at the Great Connaught Rooms, formerly the New Connaught Rooms, Great Queen Street….

ANYONE YOU KNOW?
The wickedly satirical Social Stereotypes column in a recent Telegraph Magazine, featuring “The ambitious couple” could twang a few chords out there….

Marketing Matters Sep/Oct 2011 ISSUE 22

Posted on September 13, 2011 by Email Campaign Archives for list 'Marketing Matters'

WE STILL HATE BANKERS
There is still deep-seated public anger against the banks three years on from the financial crisis caused by their greed and stupidity, and from which the taxpayer…

AND ENERGY COMPANIES
Following close behind the bankers on the hate list are energy companies, which are currently coming across as very customer-unfriendly….

PRAISE FOR THE PHARMACEUTICAL MARKETEERS
The fact that our family doctors now write three times more prescriptions for antidepressants than thirty years ago is mainly due to the very clever marketing of…

FEES RACKET TO BE STOPPED, BUT NOT FOR POLICE
The lucrative gravy train in fees paid by predatory ambulance-chasing lawyers to insurance companies for the names of those involved in accidents is to be derailed….

BT NOT BACKING BRITAIN
Those impressed with BT’s patriotic new directories proclaiming “Backing Britain For Generations” have been rather less impressed to discover they are being printed….

NO LONGER A TRUSTED VOICE?
Google has acquired Zagat, a publisher of independent restaurant guides, to milk more advertising from restaurants….

HARD CHEESE OR SOUR GRAPES?
Tesco have been fined £10 million by the Office of Fair Trading (OFT) who say that the supermarket chain colluded with other supermarkets and suppliers to fix the price….

MORE BANG FOR BUCK WITH STELLA
A total of 285,000 bottles of the new Cidre cider from Stella Artois have been recalled by the company following some bottles bursting and causing minor injuries….

ON STUFFING THE JONESES
Up to 40% of Brits booking holidays did so to better one that a friend, family member or work colleague had been on….

BRAND LICENSING EUROPE EXHIBITION
The above takes place October 18-20 at Olympia, London and features 230 exhibitors offering more than 2,000 properties and nine free seminar sessions….

Marketing Matters Jul/Aug 2011 ISSUE 21

Posted on July 13, 2011 by Email Campaign Archives for list 'Marketing Matters'

IT’S US WOT DUN IT
Politicians are lining up to crow that Rupert Murdoch and his poodles are bending to the will of Parliament, when in fact it was public disgust and revulsion at the targets for….

LIFE GETS TOUGHER, FOR MOST
The disposable income of families continues to fall as costs of energy and fuel continue to rise, something that consumers are powerless to stop….

CELEBRITY IN MARKETING A GOOD REASON NOT TO BUY?
Marketeers using celebrities such as Esther Rantzen, June Whitfield, Cilla Black and Gloria Hunniford have come under fire recently….

STAY IN UK TREND GROWING
More than one third of Britons will be shunning overseas travel and will holiday in the UK this year, a figure up by 10% on 2010….

GOURMET GRUB AT OLYMPICS Good to note that the organisers of our 2012 Olympics are promoting to the world our growing reputation for top quality cuisine….

BUYING THE DREAM IN JAPAN
Marketeers at Japanese confectionery firm Ezaki Glico have been forced to admit that the new 16-year-old member of very young girl band AKB 48 they depicted to sell….

EVERYONE DOES IT?
Do the management of Iceland stores know the difference between “half price” and “buy two get one free”? ….

CHAMPAGNE, CAVA, PROSECCO OR MERRET?
A campaign to name British dry sparkling wines “Merret” has launched to recognise the claim that what drinkers of champagne (French), Cava (Spanish) and Prosecco….

ECOMMERCE EXHIBITION
The eCommerce Expo event takes place on October 11-12 at Olympia, London….

HONOURED
Edifying to note that the likeable Sir David Attenborough has collected another honorary degree without having to have studied at the University, in this case St Andrews….

Charity Matters June/July 2011 ISSUE 37

Posted on June 13, 2011 by Email Campaign Archives for list 'Charity Matters'

LETHALLY SWEET
Charity Diabetes UK has warned that if current trends continue 60% of men and 50% of women will be obese by 2050, with the majority having type two diabetes, which can….

YOUNG WOMEN SKIPPING CANCER TESTS
A poll by the Jo’s Cervical Cancer Trust charity has found that 40% of women fail to take a potentially life-saving test, citing “difficulty of missing work” as the cause….

HOSPITAL STING
Hospitals in England are being attacked for their high car-parking charges, usually 60% higher than those paid to councils by shoppers. Hospital parking is free in Scotland….

GIVE A LITTLE MORE
Consumers are to be asked to donate more to good causes when they use a credit or debit card, or a cashpoint….

BBC CHARITY ATTACKED
An investigation by the Daily Telegraph has found that the BBC’s charity, the BBC World Service Trust, is giving more than £15 million a year of UK taxpayers money….

SOME BELATED COMMON SENSE
Charity shops are now to be spared some of the excesses of the Health and Safety Executive (HSE) according to employment minister Chris Grayling, who says he….

WRONG NOTE
A rare book of sheet music of six sonatas by Mozart was given to Oxfam and then withdrawn from auction when the donor advised the charity that the donation was….

GET TECHNICAL
The NFP Technology Exhibition, featuring new technology for the not-for-profit sector, takes place on Thursday 29th September at the Business Design Centre, Islington….

IT’S ONLY A GAME, ALASTAIR. UNLIKE IRAQ…………
Amusing to note that Tony Blair’s puffer, Alastair “mass destruction” Campbell, pushed and shoved another player in an altercation at a recent charity football match….