Marketing Matters Jul/Aug 2011 ISSUE 21

IT’S US WOT DUN IT
Politicians are lining up to crow that Rupert Murdoch and his poodles are bending to the will of Parliament, when in fact it was public disgust and revulsion at the targets for….

LIFE GETS TOUGHER, FOR MOST
The disposable income of families continues to fall as costs of energy and fuel continue to rise, something that consumers are powerless to stop….

CELEBRITY IN MARKETING A GOOD REASON NOT TO BUY?
Marketeers using celebrities such as Esther Rantzen, June Whitfield, Cilla Black and Gloria Hunniford have come under fire recently….

STAY IN UK TREND GROWING
More than one third of Britons will be shunning overseas travel and will holiday in the UK this year, a figure up by 10% on 2010….

GOURMET GRUB AT OLYMPICS Good to note that the organisers of our 2012 Olympics are promoting to the world our growing reputation for top quality cuisine….

BUYING THE DREAM IN JAPAN
Marketeers at Japanese confectionery firm Ezaki Glico have been forced to admit that the new 16-year-old member of very young girl band AKB 48 they depicted to sell….

EVERYONE DOES IT?
Do the management of Iceland stores know the difference between “half price” and “buy two get one free”? ….

CHAMPAGNE, CAVA, PROSECCO OR MERRET?
A campaign to name British dry sparkling wines “Merret” has launched to recognise the claim that what drinkers of champagne (French), Cava (Spanish) and Prosecco….

ECOMMERCE EXHIBITION
The eCommerce Expo event takes place on October 11-12 at Olympia, London….

HONOURED
Edifying to note that the likeable Sir David Attenborough has collected another honorary degree without having to have studied at the University, in this case St Andrews….