The 900-bedroom Cumberland Hotel, Marble Arch is to become the UK’s first Hard Rock Hotel, opening after re-branding in 2018 and the group’s 24th in the franchise.
The hotel does have some associations with rock and roll in that is was where revered guitarist, the late Jimi Hendrix kept a suite as a bolthole and for meeting with the prostitutes that were a big part of the Cumberland’s reputation in the 60’s and 70’s – “hot and cold running hookers” as one Hendrix associate recalls. Hendrix had several boltholes but stayed in the Cumberland after playing his last UK concert, the Isle of Wight Festival in September 1970 where he and the Doors gave performances described as “disappointing” though sets by Miles Davies, Joni Mitchell and the Who were widely praised. Continue reading