HONOURED

Edifying to note that the likeable Sir David Attenborough has collected another honorary degree without having to have studied at the University, in this case St Andrews in Scotland.

Our Dave told the students who had studied there that his free degree was an honour he valued most highly, because universities are “the one institution which speaks truth, independent of commercial reasons, political reasons and dogma,” which should silence the cynics who feel that honorary degrees are just the cheap PR of academia. Continue reading

Marketing Matters Jul/Aug 2011 ISSUE 21

IT’S US WOT DUN IT
Politicians are lining up to crow that Rupert Murdoch and his poodles are bending to the will of Parliament, when in fact it was public disgust and revulsion at the targets for….

LIFE GETS TOUGHER, FOR MOST
The disposable income of families continues to fall as costs of energy and fuel continue to rise, something that consumers are powerless to stop….

CELEBRITY IN MARKETING A GOOD REASON NOT TO BUY?
Marketeers using celebrities such as Esther Rantzen, June Whitfield, Cilla Black and Gloria Hunniford have come under fire recently….

STAY IN UK TREND GROWING
More than one third of Britons will be shunning overseas travel and will holiday in the UK this year, a figure up by 10% on 2010….

GOURMET GRUB AT OLYMPICS Good to note that the organisers of our 2012 Olympics are promoting to the world our growing reputation for top quality cuisine….

BUYING THE DREAM IN JAPAN
Marketeers at Japanese confectionery firm Ezaki Glico have been forced to admit that the new 16-year-old member of very young girl band AKB 48 they depicted to sell….

EVERYONE DOES IT?
Do the management of Iceland stores know the difference between “half price” and “buy two get one free”? ….

CHAMPAGNE, CAVA, PROSECCO OR MERRET?
A campaign to name British dry sparkling wines “Merret” has launched to recognise the claim that what drinkers of champagne (French), Cava (Spanish) and Prosecco….

ECOMMERCE EXHIBITION
The eCommerce Expo event takes place on October 11-12 at Olympia, London….

HONOURED
Edifying to note that the likeable Sir David Attenborough has collected another honorary degree without having to have studied at the University, in this case St Andrews….

ALL CREDIT TO VISA

Some light has been shed, by the Daily Telegraph, on why credit card firm Visa might have been so keen to become the official card for the Olympics, courtesy of the London Organising Committee of the Olympic Games, LOCOG.

Fans purchasing tickets have been ordering far more than they can afford, on the basis that they will only get a small fraction of them, and that they will be able to sell their unwanted tickets on the LOCOG resale website. What however has only just sunk in with those using their Visa credit card is that if they are unable to pay for all the tickets in full in June when the Visa bill is due they will have to pay Visa rates of interest until the resale website is up and running, which LOCOG say will not be until sometime next year. Continue reading

JUSTICE ON A BUNG?

Good to note that the ludicrous gagging orders awarded to the undeserving by all the Mr Justice Noddies are being rendered useless by the publication of identities on the internet, for many a sure sign that even if some judges can’t tell right from wrong some of the general public can.

The stupid decisions – which only benefit the rich with something to hide and an income/image to protect – serve to unfairly undermine the integrity of the whole judiciary, bring it into disrepute and reassure the cynical that some of our British judges truly are the best that money can buy.

MORE GREEDY BANKERS

Bankers, arguably now less popular than paedophiles, continue to fill their boots while still being financially supported by, er, us.

This is to the tune of £5 billion a year in interest alone on the money shovelled at them, cash that covers pornographically high salaries and bonuses, such as the £7.7 million pay package for the chief executive of the Royal Bank of Scotland, Stephen Hester, a figure RBS chairman Sir Philip Hampton describes as “fair” Continue reading

BUY ONE, GET TWO, THROW ONE AWAY

Food waste, said to total a value of £6 billion a year or £680 per average family, is being tackled by the government in plans to scrap “best before” dates in favour of “eat by” dates, with warnings of the risks taken by eating out of date food, particularly meat, fish and eggs.

The BOGOF offers made by supermarkets have been blamed by some for the quantity subsequently dumped.

Supermarket ASDA does its bit for the waste food problem by adding an extra day to the use-by date of some fresh, marked-down items, presenting them as fresher than they really are.

BAD MEDICINE

Doctors are continuing to screw their patients with premium-rate telephone numbers, with those phoning for appointments being charged up to 41 pence per minute, and then being held in a queue that is highly profitable for the GPs.

This is despite a Department of Health ruling that patients should not pay more than the local rate for calls after April 1 this year.

Those wanting to call loved ones in hospitals are being charged 50 pence per minute to call to bedside phones, and have to listen to a long recorded message before being put through.

WEAK WINE OR STRONG CIDER?

Buyers at the lower- alcohol end of the wine market are switching to ciders as the recession deepens. (Off Licence News)

Low alcohol wines at 5.5% abv or below and a price of £3+ per litre compare badly on price and alcohol content, though perhaps not taste, with cheap, strong cider with an abv of 7.5% and a price, in some of the budget supermarkets, of around £1 per litre.

BARCLAY’S MUGS

Those marketeers in the business of giving business gifts will know that some items can definitely give an unfortunate impression in some cultures.

The word “clock” has a similarity to the word for a pre-funeral visit to the dying in China; in Latin America the gift of a knife means that you wish to cut the relationship, and the cross logo on a Swiss Army Knife is un-impressive in non-Christian countries; reminders of death are also given by anything purple in Brazil, anything yellow in Mexico and chrysanthemums of any colour in Belgium; and in the German language the word gift means poison.

One amusing example to now add to the list has been supplied by bankers Barclays who recently gave those attending their shareholders meeting a Barclays branded mug, prompting some mischievous elements in the press to wonder if this was what Barclays secretly thought of those who gave them their money ……..