“Prizes” which require substantial payments to claim, and are in fact thinly-disguised sales, have been banned by the European Court of Justice.
One example looked at by the court was a “prize” of a Mediterranean cruise for which lucky winners had to pay a total of £400 for insurance, room supplement, food and drink and port fees. Others aggressively forced “winners” to use expensive premium rate telephone lines to claim their “prize”. Continue reading
One of the more pathetically obvious marketing ploys used in direct mail surfaces from time to time and involves misleading potential customers into believing that the mailing piece has been sent to them by a friend, or colleague and is not just the usual junk mail.
To this end the white envelope is addressed by hand, and carries a postage stamp rather than just a franking, to make it look genuine. Inside is what is printed up and cut to look as if it is a page torn from a magazine – the give-away is the clean, wavy cut mark that is supposed to look like a tear, but really doesn’t. Scrawled on the page is a hand-written note, in the same hand as the addressing on the envelope, or it’s scrawled on a post-it note, and this also gives the false impression that it has come from a friend. Continue reading
Those for whom the upside of Christmas is to enjoy some tasty festive food and drink will be interested in the results of the Tried and Tested survey of this year’s Xmas fare carried out by Good Housekeeping magazine and published in their December issue. These included:- Continue reading
QUESTIONS OF TRUST A survey of more than 2,000 adults in Britain by consumer group Which? has indicated that politicians, journalists, bankers and estate agents….
SCREWING YOUR MARKET One large firm that seems hell-bent on gaining a damaging reputation for dishonesty in its UK market is Santander, the Spanish….
INSURANCE SCAM The Office of Fair Trading (OFT) has referred a scam run by insurance companies to the Competition Commission….
SAINSBURY’S TURN THE SCREW Sainsbury’s have increased the time non-food suppliers have to wait for their money from one month to two and a half months….
MORE DODGY ETHICS Meanwhile, from the corrupt world of insurance it has been revealed by the Channel 4 Dispatches programme that Phil Hodkinson, a director….
YOU’VE WON! YOU’VE WON! “Prizes” which require substantial payments to claim, and are in fact thinly-disguised sales, have been banned by the European Court….
STILL NAFF, AFTER ALL THESE YEARS. One of the more pathetically obvious marketing ploys used in direct mail surfaces from time to time and ….
DING DONG MERRILY Those for whom the upside of Christmas is to enjoy some tasty festive food and drink will be interested in the results of the Tried and Tested survey….
Negative press can be a power for good, it seems.
Olympic sponsors Visa, Coca-Cola, McDonalds, EDF, Omega, GE, Adidas, BMW, Atos and P&G were all stung by the revelations that they were benefitting from a grubby deal with our customs and excise enforcers, courtesy of the sponsor’s good friends Lord Coe and Co, that they would be able to enjoy some lucrative tax avoidance on their donations, this paid for by the British tax-payer.
Shortly after an article, “The Great Olympic Tax Swindle” appeared in the July/August issue of Ethical Consumer magazine, and the publication organised an online petition signed by 225,000 taxpayers censuring the above firms for their lack of ethics and corporate social responsibility, the firms caved in and have all promised to waive their right to the tax avoidance offered, a promise that Ethical Consumer magazine will be checking they have all kept, next April when the companies release their annual financial reports. Continue reading
Those who feel strongly that monopolies are bad for customers, and bad for the image of marketing – and witness the shameful licensed exploitation of millions of Olympic fans by Visa, McDonalds et al, courtesy of wimpy Lord Coe and his team – will be cheered by a recent legal ruling against the powerful football Premier League.
To protect its sale of very lucrative broadcasting rights the bullying League funded a legal action, brought by their puppets at Brent and Harrow trading standards services against a Wembley man, Helidon Vuciterni, accused of importing Albanian satellite decoder cards which allow Premier League matches to be watched at monopoly-free prices, thus potentially saving football-fan customers hundreds of pounds.
Fortunately for fairness the judge was not as beholden to the Premier League as the trading standards poodles, and said so, pointing out that the poodles rendered the warrants against Vuciterni unlawful because they did not disclose a European Court of Justice opinion that our national laws prohibiting the sale of the money-saving cards were contrary to the freedom to provide services.
One would have thought trading standards officers and their puppet-masters at the Premier League would have known that, wouldn’t one?
Meanwhile readers might want to shed a tear or two for the most unlucky Quatari government, which recently paid £900 million for a 20% stake in BAA, the owners of Stansted and Heathrow airports.
Tragically, shortly after the ink on the sale agreement was dry BAA was ordered to sell Stansted, a confirmation of a legal order laid down three years ago by the UK government’s anti-monopoly regulator, the Competition Commission, and fought by BAA ever since.
So a company that the Quatari government thought was a lucrative monopoly worth a rather large punt is now much less so, and has to sell off a huge asset at a time when, due to greedy bankers, the market is in recession.
Shame.
One character vying with bankers Fred Goodwin and Bob Diamond for the title of most hated in the business sector is the lesser known Christopher Mahoney of very large commodity traders Glencore.
Mahoney, currently Swiss-based Glencore’s director of agricultural products, came across as seriously nasty and did his employer no credit at all when he gloated recently that the world food crisis, which could cause a lot of deaths, was good for his company saying “The environment is a good one. High prices, lots of volatility, a lot of dislocation, tightness”, an incredibly stupid remark that gave the Independent newspaper a front page headline, “We’ll make a killing out of food crisis, trading boss boasts” and the story headline “Unholy trade of making millions out of misery”.
Anyone else remember what happened to Gerald Ratner’s company after he boasted to an appreciative if vacuous audience at the Institute of Directors that he sold “crap”?
Those Scottish readers living in Scotland and enjoying the bite, burn and budget price of cheap supermarket alcohols will be shocked to learn that their caring government will be making them pay a lot more for their low-cost tippling than those lucky types south of the border.
From next April the Scottish government are imposing a minimum price of 50 pence per unit on all alcoholic drinks sold in Scotland. This means that a budget priced 2-litre bottle of strong cider that contains 10 -15 units of alcohol and sells for around £2.00-£3.00 down here will be £5.00-£7.00 up there. And a bottle of cheap own-brand French brandy that contains 25 units of alcohol and that we pay under £10 for down here will be costing our Scottish fellow drinkers £12.50. Continue reading
Amusing, it was to learn from an email that the current White Book directory from the Institute of Promotional Marketing (IPM) is “an extremely valuable and no holes (sic) barred annual guide” to the promotional marketing industry, according to Annie Swift, CEO of the IPM.
Of course the word “holes” should have been “holds” and is an example of the kind of typo that terrifies all top publishers, like wot we is, one that the trusty spellchecker doesn’t pick up. This error should not however put readers off the product, which contains information about regulatory threats, commercial trends, technology, educational resources and social issues, as well as opinion pieces, company profiles and a directory of agencies and service providers.
And prominent figures in the promotional marketing sector are currently being invited by the IPM to register for a free copy……….