Marketing Matters Nov/Dec 2012 ISSUE 29

QUESTIONS OF TRUST A survey of more than 2,000 adults in Britain by consumer group Which? has indicated that politicians, journalists, bankers and estate agents….

SCREWING YOUR MARKET One large firm that seems hell-bent on gaining a damaging reputation for dishonesty in its UK market is Santander, the Spanish….

INSURANCE SCAM The Office of Fair Trading (OFT) has referred a scam run by insurance companies to the Competition Commission….

SAINSBURY’S TURN THE SCREW Sainsbury’s have increased the time non-food suppliers have to wait for their money from one month to two and a half months….

MORE DODGY ETHICS Meanwhile, from the corrupt world of insurance it has been revealed by the Channel 4 Dispatches programme that Phil Hodkinson, a director….

YOU’VE WON! YOU’VE WON! “Prizes” which require substantial payments to claim, and are in fact thinly-disguised sales, have been banned by the European Court….

STILL NAFF, AFTER ALL THESE YEARS. One of the more pathetically obvious marketing ploys used in direct mail surfaces from time to time and ….

DING DONG MERRILY Those for whom the upside of Christmas is to enjoy some tasty festive food and drink will be interested in the results of the Tried and Tested survey….

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