Charities that seem to be run for the benefit of direct marketing firms, rather than those the charity is supposed to be helping, have come under fire from the Charity Commission.
Its latest investigations have shown that some UK charities spend up to 90% of the money given to them by donors on expensive mailshots to raise more money. The Commission randomly selected a sample of ten British charities from a list of 350 known to be reliant on mailshots for their fundraising. The snapshot of the charity sector was not a pretty picture, which then became more ugly as two of the ten closed down after the Commission issued confidential action plans to help them improve. These were the Hungry Children Project, which spent the 90% figure on its mailshots to raise money for children in Haiti, and the World Relief Mission, which spent 72%. Continue reading