Marketing Matters Jul/Aug 2017 ISSUE 57

CRACKDOWN BITES IN COURT A crackdown by the travel industry against fake food poisoning claims for compensation from British holidaymakers has started to find its …

EUROPCAR RIP OFF ACCUSATIONS International car hire firm Europcar has been accused of ripping off its customers over the last 10 years with grossly inflated…

ARE YOU A STEREOTYPE? A serious report on gender stereotyping from the Advertising Standards Authority (ASA) has been met with derision in some quarters …

NO MORE CARD TRICKS The adding of inflated surcharges for payment by credit card, which costs companies 0.6%, is to be banned from January. The ban will …

NO ICE THANKS An investigation by the BBC’s Watchdog programme has found levels, some “significant”, of faecal bacteria in ice served to customers at some of…

SALMON LEAP Those now including salmon in their diet, as an oily fish and good source of omega-3, might want to note its significantly increased price in the last …

ON SOCIAL MEDIA SO IT MUST BE TRUE Reportedly the efforts of one Jeremy Corbyn to market himself as the young person’s best friend are suffering a few minor …

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