Marketing Matters May/Jun 2017 ISSUE 56

BAD IDEA FROM OFGEM SWITCHED OFF Those who thought that energy regulator Ofgem worked to protect consumers from rapacious energy companies might want to …

COMPANY LAW CLEAN-UP NEEDED The director of a company that inflicted 100 million automated nuisance telephone calls over an 18-month period has avoided …

BATTERY CARTEL FINED £147 MILLION A cartel of four rechargeable battery manufacturers has been fined a total of £147 million by the European Commission (EC)…

CANNY CON A Scottish sea salt company has ceased trading after its product was found to be mostly cheap table salt imported from Israel. The Hebridean Sea Salt …

BLOOD ON THEIR HANDS Some of those who have wanted to avoid wearing real fur, so as to deny support to fur slaughterhouses in Asia, have been disappointed after…

DON’T CALL 118118 Calling a 118 directory enquiries service to get a phone number can cost up to £8.98 per call, if you use 118118, which was 58 pence in 2003. Even worse …

COOLFIZZINGCRINGEMAKINGTOECURLINGDOWNDUMBINGPEPSI Congratulations to Pepsi for supplying this year’s most naff ad, which was quickly withdrawn by the …

YOU’RE HATING IT Meanwhile not far behind Pepsi in the naff race is McDonalds, where the little gem hatched up by their marketeers attracted more than 100 complaints to the …

BAD IDEA FROM OFGEM SWITCHED OFF

Those who thought that energy regulator Ofgem worked to protect consumers from rapacious energy companies might want to think again.

Latest ill-conceived wheeze from the watchdog was to supply the companies with full details of anyone who had been with the same energy company for three years or more, with the idea that the companies could then contact those consumers with deals to switch supplier. This was based on information from the Competition and Markets Authority that anyone still with their energy company after three years was, rather like those who stuck with the same insurance company, probably paying a lot for their misplaced loyalty, or inertia. Continue reading

COMPANY LAW CLEAN-UP NEEDED

The director of a company that inflicted 100 million automated nuisance telephone calls over an 18-month period has avoided paying a £400,000 fine imposed by the Information Commissioners Office (ICO) by promptly winding his company up.

Greg Rudd, 51, from Cambridge, wound up Keurboom Communications Ltd in March to avoid paying the fine and recorded assets of zero and debts of £43,000.This is the second time he has used the fine-avoiding strategy. In 2005 he was a director of Allied Telecommunications Ltd, another cold-calling firm that telephoned people to persuade them to call expensive premium-rate numbers with the promise of a cash prize. Hit with a £1.3 million fine this firm also went promptly into liquidation.

Until the ICO can target and fine directors personally, rather than their companies, Rudd and others like him are free to just carry on operating under another company name, completely legally.

BATTERY CARTEL FINED £147 MILLION

A cartel of four rechargeable battery manufacturers has been fined a total of £147 million by the European Commission (EC) for colluding to rig prices.

One member of the cartel, Samsung, was spared any fine for informing on the other three, which were Sony Corporation and companies (fined £26 million), Panasonic Corporation and companies (fined £35 million) and Sanyo with Panasonic companies (fined £86 million).

The companies shared with each other the prices they were going to charge in competitive bidding situations and agreed levels of price increases when the price of cobalt went up from 2004 to 2007, all in breach of the Competition Act.

CANNY CON

A Scottish sea salt company has ceased trading after its product was found to be mostly cheap table salt imported from Israel.

The Hebridean Sea Salt Company marketed its expensive salt with a very Scottish image, claiming it was “As Pure as Nature” and made from “Grade A certified sea water, taken daily from the remote and stunning Loch Erisort out in the wilds of the Isle of Lewis in the Outer Hebrides” However, following a tip off from a former employee, Food Standards Scotland (FSS) discovered that the product had been bulked up with 80% cheap imported table salt. Continue reading

BLOOD ON THEIR HANDS

Some of those who have wanted to avoid wearing real fur, so as to deny support to fur slaughterhouses in Asia, have been disappointed after buying items in House of Fraser or Misguided, Sky News has reported.

#Both retailers have a strict no-fur policy which helps their marketing but both have recently been exposed selling items, reportedly unknowingly, with real fur marked as fake. (faux fur) According to fibres experts however some of the fake is very real, being ripped from cats and dogs, as well as rabbits and racoons, and which is cheaper than faux fur.

Fur “farms”, as the slaughterhouses for domestic pets and the like in Asia are called, were outlawed in the UK in 2003.

DON’T CALL 118118

Calling a 118 directory enquiries service to get a phone number can cost up to £8.98 per call, if you use 118118, which was 58 pence in 2003.

Even worse is to come if you accept the 118118 invitation to “connect you through” to the number they’ve found as the charges per minute stay at the same rip-off rates of £2.57 per minute from a BT landline and around £5 per minute from most mobiles.

Go online to get telephone numbers free, or get someone connected to do it for you.

COOLFIZZINGCRINGEMAKINGTOE CURLINGDOWNDUMBINGPEPSI

Congratulations to Pepsi for supplying this year’s most naff ad, which was quickly withdrawn by the company last month.

This starred model Kendall Jenner joining a peace protest march and making peace with a police officer with a can of the fizzy drink, a cringe-making dumbing down that heaped ridicule on Pepsi marketeers, who apologised for trivialising the peace movement and “missing the mark”.

Let’s hope Ms Jenner was well-rewarded for so sportingly allowing herself to be portrayed as vacuous and inane.

YOU’RE HATING IT

Meanwhile not far behind Pepsi in the naff race is McDonalds, where the little gem hatched up by their marketeers attracted more than 100 complaints to the Advertising Standards Authority (ASA) before it was pulled.

This featured a young boy struggling to find something he has in common with his late father, and only cheering up when his mother tells him the McDonald’s burger he has chosen to eat was his dead father’s favourite too.

Pass the sick bag…

Event Organisers Update May 2017 ISSUE 152

SEXUAL VIOLENCE AT EVENTS TARGETTED IN UK The Association of Independent Festivals (AIF) and Rape Crisis England and Wales have teamed up to build awareness…

DRONE DEFENCES Passengers understandably concerned that their aircraft, and lives, could be endangered by drones being accidentally or deliberately flown too close to …

KEEP IT FASTENED A severe bout of turbulence hit an Aeroflot flight from Moscow to Bangkok, 40 minutes before landing and injured 27 people, with some broken bones …

STAY SEATED, PLEASE Meanwhile an 11 year old schoolgirl on a May 9 school trip, Evha Janneth, has died at Drayton Manor theme park, Staffordshire after she stood up …

DANUBIUS FINANCIAL CONTROLLER IN COURT The financial controller of the four-star Danubius hotel, Nasser Ahmad (42) stole more than £110,000 over five years by …

WHO’S AFRAID OF VIRGINIA WOOLF? This much-garlanded revival of Edward Albee’s pitch-black comedy play about the toxic lives of two American academics and …

THE OLIVE TREE A film without much sex, violence or foul language might not sound like a feast of fun to some but The Olive Tree, a quirky, leisurely-paced and bitter-sweet …