Marketing Matters May/Jun 2017 ISSUE 56

BAD IDEA FROM OFGEM SWITCHED OFF Those who thought that energy regulator Ofgem worked to protect consumers from rapacious energy companies might want to …

COMPANY LAW CLEAN-UP NEEDED The director of a company that inflicted 100 million automated nuisance telephone calls over an 18-month period has avoided …

BATTERY CARTEL FINED £147 MILLION A cartel of four rechargeable battery manufacturers has been fined a total of £147 million by the European Commission (EC)…

CANNY CON A Scottish sea salt company has ceased trading after its product was found to be mostly cheap table salt imported from Israel. The Hebridean Sea Salt …

BLOOD ON THEIR HANDS Some of those who have wanted to avoid wearing real fur, so as to deny support to fur slaughterhouses in Asia, have been disappointed after…

DON’T CALL 118118 Calling a 118 directory enquiries service to get a phone number can cost up to £8.98 per call, if you use 118118, which was 58 pence in 2003. Even worse …

COOLFIZZINGCRINGEMAKINGTOECURLINGDOWNDUMBINGPEPSI Congratulations to Pepsi for supplying this year’s most naff ad, which was quickly withdrawn by the …

YOU’RE HATING IT Meanwhile not far behind Pepsi in the naff race is McDonalds, where the little gem hatched up by their marketeers attracted more than 100 complaints to the …

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