Marketing Matters Jan/Feb 2017 ISSUE 54

TIME FOR THE SELFISH TO BE LIABLE It will be interesting to see if the current travel misery deliberately being inflicted on London and its commuters, and the leaving of the …

PRESSING QUESTION Our press have brought their current woes on themselves, though sections such as Rupert Murdoch’s empire have arguably done more than most …

SARAH GOES FOR MORE Meanwhile Sarah Ferguson, Duchess of York has launched a legal claim against News Group International for £25 million, losses she claimed she …

BAD MARKETING AT M&S Retailers Marks and Spencer are using technology to secretly track people’s movements via their mobile phones. Devices installed in the …

AGGRESSIVE MARKETING PAYS? One organisation that earns instant deletion from us is one that purports to offer opportunities to earn substantial income from working …

CHRISTMAS CHANGES Alterations in consumer behaviour at Christmas time, and featured in national press reports, have been noted by those who market in the sector…

KEEP CALM AND KEEP FIDDLING The rise of internet reviews, that apparently more than 80% of us look at before buying, has seen a corresponding rise in the number of

AN ANSWER FOR NICOLA Uplifting to read that Scottish First Minister Nicola Sturgeon has big-heartedly agreed to put aside, for the time being, her party’s plan to hold another ...

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