Marketing Matters Nov/Dec 2015 ISSUE 47

MORE LEMONS Back in the day in the USA, when car-buyers generally trusted Volkswagen, the company was highly praised in marketing and advertising circles for …

MISS SOMEONE’S CANCER AND GET A REWARD Doctors are being paid bribes for not referring their patients to hospital specialists, it has emerged. The bribes are being …

MOST AND LEAST CORRUPT According to the Transparency Intenational Corruption Perception Index list, which ranks 175 countries by levels of corruption, the most …

THOSE SNEAKY BANKS AGAIN Banks are anxious to get everyone using contactless debit cards, despite the proven problems of accidental charging and high fraud risk, so …

PARLIAMENTARY POODLE? The Parliamentary standards watchdog has criticised Channel 4 and The Daily Telegraph for unfairly tarnishing the reputations of Malcolm …

CLAMPDOWN ON BENT MARKETING Amazon are taking 1,114 people to court who they say have been paid to write fake reviews to boost customer confidence in …

SHARE THIS AROUND Another online scam going around, and hacking into people’s email accounts to do it, is designed to encourage those who would like to make …

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