Marketing Matters Jul/Aug 2012 ISSUE 27

IN THE POCKETS
The clear winners of our upcoming Olympic Games are the corporate sponsors, many inappropriate for the stated mission of the event, which is to promote world peace….

DOWN WITH BANKS
Bankers continue to slide down the popularity pole with the revelations that Barclays massaged the Libor interest rate, at which banks lend to each other, in their….

NO PROTECTION
Fraud, using telemarketing has flourished as the number of marketing calls and text calls has climbed to more than16 million a day, according to a recent Panorama….

CORRUPTION AT SAINSBURY’S
A potato buyer at Sainsbury’s has been jailed for four years for taking £2.5 million in bribes from a potato supply firm. John Maylam admitted enjoying lavish hospitality….

SILVER LINING
The current recession, caused by bankers, is a silver-lined cloud for German discount stores Lidl and Aldi as more middle-class Sainsbury’s, Tesco and Waitrose….

PASS IT AROUND
Readers are reminded that an ever-popular scam is still being pumped out to anybody selling anything. This works on the basis of asking the victim to bank a cheque….

PARADISE ABOVE LONDON BRIDGE
One new 2013 possibility for some top hospitality in the London Bridge area is the planned Shangri-La Hotel at the 1016 – foot (310 metres) 70-storey Shard building….

ILL-ADVISED?
Leaflets featuring images of people who had wet themselves were used to promote a summer sale for store group Harvey Nichols, using the strap line “Try to contain….