Leaflets featuring images of people who had wet themselves were used to promote a summer sale for store group Harvey Nichols, using the strap line “Try to contain your excitement”.

The approach drew criticism from some customers who branded it “offensive” and “disgusting”, although Harvey Nichols described it as “light-hearted”.

Question is, would it make you more likely, or less likely to shop there? And has the store done itself any damage by associating its name with the images of incontinence?

Leave a Reply