Monthly Archives: March 2011

THE FUTURE’S ORANGE?

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The delightful Olympic sport of ambush marketing is under threat again as the International Olympic Committee (IOC) seeks to protect those who give large sums of money to sponsor the 2012 sporting fixture from those who didn’t. (Marketing)

The IOC’s wishes are being implemented by the London Organising Committee of the Olympic and Paralympic Games, which leaves out the Paralympics in its LOCOG abbreviation, and which will be monitoring the marketing of non-sponsor companies to detect possible secret ambush plans, though quite how it will do this is not known. (going through corporate dustbins, phone-tapping, employing corporate moles, sending in prostitutes of both genders to pick up pillow-talk, paying corporate whistle-blowers, intercepting mail and emails?) Continue reading →

Marketing Matters Mar/Apr 2011 ISSUE 19

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TAINT OF GADDAFI
UK academia has become the first casualty of links to dictator Col Gaddafi, as he and his sons struggle to preserve their lucrative hold in Libya….

FIDDLING THE BOOKS
An investigation into possible price-fixing of ebooks has commenced following revelations that some cost double the price of the paperback versions. One….

LABELLING FIDDLES
Food producers, retailers and restaurants are taking advantage of the fact that there is no agreed definition of the word “local” – an aspect that is increasingly sought by….

TELEVISION CONTINUES DOWNWARD SLIDE
Regulator Ofcom is allowing TV channels to interrupt films and single dramas with up to 12 minutes of advertising every hour, the same as for soaps. This is against the….

EVERY FIDDLE HELPS?
Latest shot in Tesco’s gripping price war with Asda is a promise to refund twice any saving in price on a “comparable shop” that shoppers can prove they would….

NICE ONE JOHN
Meanwhile the John Lewis chain are coming across as equally slippery with their back-tracking on their 86-year-old “Never Knowingly Undersold” guarantee to refund….

WHAT PRICE BRAND LOYALTY?
Proving that shoppers who just fill up their trolley at one supermarket, as all the supermarkets love them to, are seriously paying over the odds, we recently did a….

GRUB UP
If marketing is all about filling a need then the latest publication from restaurant experts Hardens will hit the spot with many parents….

BANKERS TO BUGGER OFF?
So where do the UK’s marketeers stand on the increasingly popular sport of banker-bashing? ….

DO AS WE DO?
Impressed, we were, with the Daily Telegraph advertisement for Daily Telegraph columnist Simon Heffer’s book Strictly English, apparently “perfect for anyone….

THE FUTURE’S ORANGE?
The delightful Olympic sport of ambush marketing is under threat again as the International Olympic Committee (IOC) seeks to protect those who give large sums….