A study by Which? Legal Service has found that 10% of holiday travellers have made a complaint about a trip in the last three years. Half of the complainers were unhappy about the outcome.
Category Archives: Marketing Matters
NOT FROM CHEDDAR
More than a third of the “cheddar” cheese sold in the UK is imported, claims the British Cheese Board. (BCB)
Consumers who want to ensure their cheddar cheese is at least made in Britain, if not Cheddar, should study the packaging, especially in supermarkets. If it is not labelled as British the odds are it is not, say the BCB, who also reveal that 51% of British consumers prefer to buy British.
TAKE-AWAY AND ANDOVER
Shed a tear, gentle reader, for the harsh judgement handed out by a county court to one of those popular car-clamping companies.
Poor clamper Jason White, who was, just doing his job for his Whites Car Park Solutions firm was horrified recently to find that an Indian restaurant, Chillies, next to a permit-only car park he was paid to police in Andover, Hants, had put up a sign warning its customers that they faced a £150 release fee if they parked there. Continue reading
Marketing Matters Aug/Sep 2010 ISSUE 15
BLESS
The banking industry is in urgent need of some clever marketing and PR, it seems….
BE VERY AFRAID
The success of a self employed photographer in winning an out of court settlement of £2000 from British Gas for wasting his time can only encourage others to seek….
TAKE ON THE BBC
Meanwhile the BBC’s blustering and bullying debt-collectors, TV Licensing should be taking note of the above….
NAFF MARKETING STILL ALIVE AND WELL
The naff and misleading marketing con of sending out a fake editorial with a fake personalised stick-on note is still finding favour….
TUNA BOYCOTT
Ethical Consumer magazine has called for a boycott on tuna sandwiches from Tesco, Boots, Greggs and Subway….
BIGGER THAN YOURS
Budget hotel chain Travelodge have complained to the Advertising Standards Authority (ASA) that rival budget hotel chain Premier Inn was misleadingly claiming to have….
JUST SILLY
Sad to see that actress Emma Thompson, appearing on an American chat show, chose to amuse her audience by claiming that homosexuals were stoned and flogged on….
I’LL SAVES YER, OLIVE
Endorsement for the power of cartoon characters in marketing to children comes from researchers at Mahidol University, Bangkok….
HOLIDAY COMPLAINTS
A study by Which? Legal Service has found that 10% of holiday travellers have made a complaint about a trip in the last three years. Half of the complainers were unhappy….
NOT FROM CHEDDAR
More than a third of the “cheddar” cheese sold in the UK is imported, claims the British Cheese….
NOT FAR ENOUGH?
Communications regulator Ofcom is to ban repeated silent calls to the same household in the same day from early next year.
This follows more than 6000 complaints about the aggressive and customer-unfriendly marketing technique, caused by using automatic dialling equipment which abandons the call after the recipient has answered, if there is no sales person available to take it. Ofcom also want to raise the maximum fine for non-compliance from the current £50,000 to £1million, reflecting the size of the companies that have been caught making multiple silent calls.
There is a view that any silent calls give the practice of marketing a bad name and that they should be completely banned by Ofcom.
DONT TRUST THEM
Barclays have had some bad press in the Daily Mail, for their bad financial advice.
The newspaper reported the story of a retired couple who lost almost £200,000 when they were advised by Barclays to switch £360,000 from a savings account into a risky stock market fund.
Also under attack is the bank’s sales commission structure whereby its sales agents get 18pence per £1,000 for advising customers to put their money into a safe cash ISA but £18.20 for every £1,000 they can persuade customers, known as “conquests” at Barclays, to invest in the far riskier stock market. In the example above the saleswoman concerned was paid more than £3000 by Barclays for communicating their dangerously bad advice.
Barclays also charge the highest rates of interest on overdrafts, at nearly 20%
SILVER SURVEY
Those marketing to women over 60 will be interested in the recent survey of 500 of them by the Daily Telegraph’s Stella magazine. The findings included:-
o Nearly 40% felt that having more time to do what they wanted was the best thing about getting older, with 50% feeling that deteriorating health was the worst.
o Nearly 20% wanted to improve their lives with financial stability, perhaps by winning the lottery, and 14% wanted to travel more. Continue reading
SAVVY?
Is there any difference between a hotel offering “1,000 rooms for 1p a night” and offering “rooms from 1p”?
This is the question facing those wanting to bag a reported bargain from cheapo hotel group Tune, which opens its first UK property in South London at the end of August. Press reports claim there are 1,000 rooms FOR 1p, whereas the hotel’s web site states that there are simply rooms FROM 1p, which means there could be just two room-nights at 1p available over the eight-month stay period offered, with all the rest at more normal promotional prices. Continue reading
OUT ON THE CHEAP
A survey of the eating out habits of almost 3,000 UK adults has found that the most popular places for casual dining are Wetherspoon’s, Harvester and Pizza Express, all of which offer a meal for around £5-6. In the case of Wetherspoons these prices also include a £2.50 pint of beer.
The Leisure Wallet Report by corporate advisers Zolfo Cooper also found that the number of customers who were more likely to visit a restaurant if it was running a price promotion had grown by nearly 40% over the past six months, while the number who used the vouchers from newspapers and the internet more often had risen by 30%, Continue reading
BAG THAT BARGAIN
The pound and 99p shops now familiar on most high streets are seriously undercutting the major names.
Recently skin care products costing up to £8 in Boots have been found, re-labelled, for £1 in Poundland. And the same group sells a multi-pack of 12 bags of cheese biscuits for £1, against the £1 pack of only 7 bags offered by price-cutters Asda.