Toothpaste claimed to whiten teeth, shampoo claimed to help reduce hair loss, long distance bus tickets for £1 and mineral water claimed to extend life have all been targeted by the Advertising Standards Authority (ASA) recently.
o Ads for Glaxo-SmithKline’s Sensodyne True White tooth-whitening toothpaste were banned after the ASA ruled that there was no evidence that the product whitened teeth more than any other toothpaste not claiming whiter teeth.
o Ads for Dr Kurt Wolf’s German Alpecin Caffeine C1shampoo were banned after the ASA ruled that there was no evidence that the product “helped to reduce hair loss” as claimed.
o Ads for Megabus promising “fares from £1” have been banned after Megabus admitted that there could only be one fare at that price per coach.
o Ads for No 1 Rosemary Water have been banned after the ASA ruled that there was no evidence that drinking it could “Help the body stay illness-free and in turn contribute to a much longer life” as claimed.