Marketing Matters Jan/Feb 2018 ISSUE 60

MAKING MONKEYS OF US ALL Lawyers are currently preparing what is claimed could be the largest legal action in UK history – a class action against Volkswagen …

DARK SIDE Those selling Malta for sunny Mediterranean holidays or incentive travel this season have a new challenge after a journalist who made accusations of … 

GIVE IT BACK THEN Automatic fines issued to 800,000 taxpayers every year by the HMRC computer for late filing of tax returns may be illegal, a judge has ruled …

DEATH OF THE COLD CALL? MPs are preparing to debate new laws which could impose an outright ban on cold calls, something 85% of consumers would support …

NO BULL Following concerns that high caffeine drinks such as Red Bull are responsible for bad behaviour of children in school, a number of supermarkets are …

RICHARD PUTS THEM RIGHT A bad decision made by someone un-named at Virgin Trains has been sensibly overturned by the firm’s owner, Sir Richard Branson …

SIGHT FOR SORE EYES A sense of humour failure, we hear, prevailed among marketeers at opticians Specsavers after one of their branded cars hit a lamp-post …

OH REALLY FERGIE? The Duchess of York is claiming she has lost more than £40 million in expected business earnings because she was exposed trying to sell access …

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