Marketing Matters Jul/Aug 2016 ISSUE 51

PRESSING ISSUES A large majority of those reading newspapers were presented with arguments in favour of leaving the EU in the run-up to the referendum, according to …

BANKERS AGAIN The majority of the electorate, who voted to leave the EU, are to blame for Lloyd’s bank having to cut 3,000 jobs and close 200 branches, according …

INSINCERITY EXPOSED Leaked messages from the organisations behind the long-running junior doctor’s strikes indicate that they were just pretending to want to “save …

EUROSTAR FIGHTS BACK Forecasting a dip in bookings for August travel – due to sterling’s drop in value and acts of terrorism putting travellers off – Eurostar’s …

TV LICENSE LOOPHOLE An increasing number of householders being chased for the TV license fee are using a legal loophole to prevent “enforcement officers” – actually …

MORE PLUGS THAN CURRYS Ofcom has upheld complaints from viewers that Channel 4 quiz show Countdown breached broadcasting rules by plugging products …

HEALTHY DIPS More processed foods have been found to contain high levels of salt and/or fat, according to a study by Consensus Action on Salt and Health (CASH) …

SNAP! Marketing Matters has received emails promoting home-working for a salary of $2,500-$5,000 from “the personnel manager of a large International company” …

CONGRATS, SIR PHIL Sir Philip Green has been awarded the government’s prestigious UFOC award for business activities, the Unacceptable Face Of Capitalism. To win this …

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