Marketing Matters Sep/Oct 2015 ISSUE 46

PRESENTING PR AS TRUTH ON TV An Ofcom investigation into “documentaries” broadcast by the BBC has found that nearly 200 of them were supplied at no cost, with …

CC OR BCC? Some marketeers are finding out the hard way the difference between a carbon copy (cc) and a blind carbon copy (bcc) when bulk emailing, and it’s a common …

SEX AND VIOLENCE LOSES SALES The old adage that “sex sells” has been questioned after a study at Ohio State University has shown that graphic sexual …

DUNCAN SMITH’S DEPARTMENT DECEIVES A misleading leaflet published by Iain Duncan Smith’s Department for Work and Pensions (DWP) used fake stories of benefit …

COSTA LOTTA MORE The payment of the national living wage of £7.20 an hour to all staff over 25 years old at the Whitbread-owned Costa coffee shops will mean price …

YOU COPY? The organising committee of the Tokyo 2020 Olympics have withdrawn their recently-designed logos, with considerable loss and embarrassment, after Belgian …

BENT REVIEWS Those still believing that review websites such as Tripadvisor offer only honest customer opinions of restaurants should know that such establishments are …

DOPEY The panto of Snow White and the Seven Dwarves has been re-named Snow White and her Seven Friends for its presentation at the De Montford Hall in Leicester…

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