Marketing Matters Jul/Aug 2015 ISSUE 45

GRAVY TRAIN COMING Those marketeers for multi-national companies whose products are deemed unsafe, unhealthy or over-priced can celebrate the result of …

SOUR NOTES The British Academy of Songwriters, Composers and Authors (BASCA) along with the Musician’s Union and trade association UK Music 2009 Ltd have  …

DEATH OF A BRAND Food company Nestle in India has had to destroy £32 million of its Maggi instant noodles – the Indian answer to Pot Noodles – after the authorities there …

CATCH-UPPERS TO PAY? The BBC is anxious to extend its compulsory and legally-enforceable TV licence fee charge to those only viewing catch-up systems, such as…

LITTLE WAITROSE, BIG PRICES Wonder if the management of the “local” Little Waitrose stores, part of John Lewis, would ever guarantee to price match against …

HEALTHY OVERCHARGING Texas-based grocery store chain Whole Foods Market Inc., which has 413 stores in North America and nine in the UK has admitted …

SUPPORT NEEDY AIRPORTS Those wanting to help airports make even more money out of them can opt to buy their currency at airport kiosks just before they fly, rather …

SAUSAGES OR SUSHI? The three most popular British meals in Britain are, in descending order, fish and chips, a roast dinner with Yorkshire pudding and a fry-up …

SIR MARTIN PULLS IT RIGHT OFF Edifying to read that Sir Martin Sorrell of advertising firm WPP is trousering a pay package of £43 million, with the support of 80% of WPP …

LOST TRUST AT CEX Over the last few years we’ve added to our collection of DVD’s from trips to the entertainment exchange shops of CEX, and we’ve always been happy…

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