Marketing Matters Jan/Feb 2014 ISSUE 36

LETHAL MARKETING
If you have bought any furniture in the last few years you might want to establish whether it is fire-safe or illegally lethal, because if it came from retailers SCS, Harveys, Argos, Tesco Direct, Homebase or Amazon it could be the latter. …

WERE THEY PUSHED?
Last year’s news that our government had dropped its 2012 plans to slap a minimum price on alcohol were welcomed by those who felt it was always going to be downright daft …

BBC KEEPS FAKING IT UP
The BBC, well-known for faking wildlife scenes in its documentaries with David Attenborough, and others, is to warn viewers that parts of Hidden Kingdoms, a new…

CENTREBUS DRIVERS DISAPPOINT
One bus company CEO who needs to be concerned about the negative image of his company some, though certainly not all, of his drivers are projecting is Peter Harvey …

SOME OLD AMERICAN ADVERTISING
Thanks to reader Steve Kingshott, now in Sarasota, for emailing us “You’ll never see these again”, a collection of ads from the USA that arguably haven’t aged well. Memorable was…

FCUKED?
Sad to note that top fashion and toiletries firm French Connection UK, which trades with a hilarious and sophisticated abbreviation of its name, seemed to have some marketing …

NICE ONES BARRY
It’s always good to report when a product lives up to its marketing, and for all those pickle fans out there we can report, after extensive and pleasurable testing that Barry Norman …

BACK-END STRATEGY
The positioning of talented singer Miley Cyrus as the latest musical sex object by her marketeers is seriously ill-advised. For those who have missed some of her…

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