Marketing Matters Jan/Feb 2012 ISSUE 30

PAYDAY LENDERS IN THE FRAME The Office of Fair Trading (OFT) has warned payday lenders – legal loan sharks that charge up to 4,000 per cent APR – to clean….

ANYONE FOR GOLF? A group of multi-national TV manufacturers who ran a cartel to fix the price of cathode ray tubes across the world has been fined a record £1.19 billion by the EU….

BOYCOTT AMAZON A boycott of internet retailer Amazon for its tax avoidance has been called by the publishers of Ethical Consumer magazine….

MEN BEHAVING BADLY Actor Martin Clunes has become the second man to be dropped from the £50 million ad campaign for Churchill Insurance for motoring….

HEADING FOR A FALL? Have our train operating companies, and our Department of Transport got their long term marketing disastrously wrong?….

FOODIE TREAT Those looking for a useful business gift that lasts all year might consider copies of the Hardens independent restaurant guides….

SWEET LUXURY One luxurious new product for the ones who have everything, or who aspire to, is the sugar cane swizzle stick, crystallised South African cane sugar….

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