Marketing Matters Sep/Oct 2012 ISSUE 28

THE POWER OF BAD PR
Negative press can be a power for good, it seems. Olympic sponsors Visa, Coca-Cola, McDonalds, EDF, Omega, GE, Adidas, BMW, Atos and P&G were all stung by….

A FOUL FROM THE PREMIER LEAGUE
Those who feel strongly that monopolies are bad for customers, and bad for the image of marketing – and witness the shameful licensed exploitation of millions of Olympic….

ANOTHER BLOW FOR MONOPOLY
Meanwhile readers might want to shed a tear or two for the most unlucky Quatari government, which recently paid £900 million for a 20% stake in BAA, the owners….

PROFIT FROM MISERY BOAST FROM GLENCORE
One character vying with bankers Fred Goodwin and Bob Diamond for the title of most hated in the business sector is the lesser known Christopher Mahoney of very….

WHAT A LIBERTY, JIMMY!
Those Scottish readers living in Scotland and enjoying the bite, burn and budget price of cheap supermarket alcohols will be shocked to learn that their caring government….