Monthly Archives: November 2011

OSCARS FOR THEM

Posted on by
Reply

Full marks to Ken Livingstone for revealing that the official signing of the host city contract for next year’s London Olympics by Sebastian Coe and the IOC was just an empty stunt to maximise press coverage – the contract had already been signed the night before.(Evening Standard)

In his book, You Can’t Say That, Livingstone reveals that it was the habit of some cities offered the games, especially New York, to try to wriggle out of promises made before agreeing to sign contracts. All five cities in the running were forced to sign their contracts the night before the vote and the winning city, in this case London signed a copy of their contract the next day for the world’s media.

Both Jacqes Rogge of the Olympic Committee and our own Seb Coe should, we feel, receive Oscars for their acting performances.

Marketing Matters Nov/Dec 2011 ISSUE 23

Posted on by

GET THE BOYCOTT LIST
The latest issue of Ethical Consumer magazine focuses on the effect of boycotts of products and services over the last 20 years and offers a list of all the on-going….

BARCLAYS WORST
Barclays was the UK’s worst bank, going on the number of complaints, in the first six months of this year, say the Financial Services Authority (FSA)…

PARCEL SCAM
With Christmas fast approaching the frequency of the Undelivered Parcel Scam will be increasing. As most readers will know this is where we receive emails, or cards….

IMAGE PROBLEM
A basic annual salary of £1 million is “very low”, according to Sir Martin Sorrell, head of advertising agency WPP….

SEXUALISATION
The Advertising Standards Authority (ASA) is introducing tough new rules governing racy and provocative images on billboards, which are claimed to have the effect….

FTC BUTTS IN
Trainer makers Reebok have been fined 25 million dollars (£16 million) in the USA by the Federal Trade Commission (FTC) for falsely claiming that their EasyTone….

TOP TASTES FOR XMAS
A recent blind tasting by a team at foodie magazine Delicious found that some of the cheapest Christmas fare available tasted the best, after tasting 121 samples….

TWEET TOO FAR
Sending helpful tweets can be bad for your wealth, it seems. The £60,000 a year head of Greewich Tourism, Neil McCullam, told his fellow twitters about a trip he was….

SMELLS REET TASTY
A new fragrance, Eau de Burton has been launched containing notes of products associated with Burton-on-Trent….

OSCARS FOR THEM
Full marks to Ken Livingstone for revealing that the official signing of the host city contract for next year’s London Olympics by Sebastian Coe and the IOC was just….

ABBREVIATION HELL
On February 28 at Earls Court 2 marketeers can visit three exhibitions, TFM&A, OA&A and DMX….