Marketing Matters Sep/Oct 2011 ISSUE 22

WE STILL HATE BANKERS
There is still deep-seated public anger against the banks three years on from the financial crisis caused by their greed and stupidity, and from which the taxpayer…

AND ENERGY COMPANIES
Following close behind the bankers on the hate list are energy companies, which are currently coming across as very customer-unfriendly….

PRAISE FOR THE PHARMACEUTICAL MARKETEERS
The fact that our family doctors now write three times more prescriptions for antidepressants than thirty years ago is mainly due to the very clever marketing of…

FEES RACKET TO BE STOPPED, BUT NOT FOR POLICE
The lucrative gravy train in fees paid by predatory ambulance-chasing lawyers to insurance companies for the names of those involved in accidents is to be derailed….

BT NOT BACKING BRITAIN
Those impressed with BT’s patriotic new directories proclaiming “Backing Britain For Generations” have been rather less impressed to discover they are being printed….

NO LONGER A TRUSTED VOICE?
Google has acquired Zagat, a publisher of independent restaurant guides, to milk more advertising from restaurants….

HARD CHEESE OR SOUR GRAPES?
Tesco have been fined £10 million by the Office of Fair Trading (OFT) who say that the supermarket chain colluded with other supermarkets and suppliers to fix the price….

MORE BANG FOR BUCK WITH STELLA
A total of 285,000 bottles of the new Cidre cider from Stella Artois have been recalled by the company following some bottles bursting and causing minor injuries….

ON STUFFING THE JONESES
Up to 40% of Brits booking holidays did so to better one that a friend, family member or work colleague had been on….

BRAND LICENSING EUROPE EXHIBITION
The above takes place October 18-20 at Olympia, London and features 230 exhibitors offering more than 2,000 properties and nine free seminar sessions….

Event Organisers Update ISSUE 86 September/October 2011

DEATHS AT MUSIC EVENTS Strong winds collapsed stages at two music events in August…

NIGHTY NIGHT, SLEEP TIGHT… Two sisters who were bitten more than 100 times by bed bugs have won an out of court settlement of £1,600 from the Airways Hotel…

PALACE PIER FOR SALE Brighton’s only pier, since the West Pier was destroyed by storms and fires, has been put up for sale by its owners, the Noble Group, who claim …

RSVP RIP The RSVP show, promoted by its organiser as “the premier, boutique, cutting-edge event buying experience” has been abandoned by its organiser, Single…

XMAS PARTIES, ANYONE? Those still running Christmas parties with a double dip recession forecast will find a new listing of 38 venues and available dates useful…

HIGH DEGREES OF THE QUESTIONABLE The current rash of degree courses for those wanting a job/career in the events industry needs questioning…

BIG FOR SPORT IN MANCHESTER Part of the event facilities at The University of Manchester is the Fallowfield Campus, a “conference village” three miles south of the…

MANCHESTER CENTRAL Organisers looking at Central Manchester for their events are offered 117 bedrooms, recently refitted for £1.5 million, at the stylish and modern…

MEETING IN WORCESTERSHIRE Two venues we recently visited in Eckington, on the edge of the Cotswolds with easy access to the M5, were impressive…

ARE YOU NOT IMPRESSED? One award scheme (scam?) currently doing the rounds in our events sector is the Business Showcase Award, run by Burgess Hill, Sussex …