Marketing Matters Sep/Oct 2010 ISSUE 16

DO HMRC NEED INVESTIGATING?
In the wake of the almighty cock-up of PAYE by Her Majesty’s Revenue and Customs it has been revealed that the man ultimately responsible, the HMRC permanent….

INTEGRITY CHECK FOR INTERNET
The reliability of the review websites for hotels and restaurants used by millions of consumers has been called into question….

KEEP BUYING THE FASHION FAKES
An EU- funded report has found that many of the fears stoked up by the fashion houses anxious to protect their profits against counterfeits are groundless….

BAD MARKETING
The Advertising Standards Authority (ASA) has upheld complaints against a number of misleading marketing practices, ones that readers will wish to avoid….

BIG TURN OFF
More than 70% of TV viewers over 55 have indicated that they will not welcome the product placement due to be part of TV programmes by the end of this year….

TAKE A SABBATICAL
Research by bank group Santander indicates that a record 1.2 million of us have recently opted to take a career break, at an average cost of £6,000….

ECOMMERCE SHOW
The E Commerce Expo exhibition and conference takes place October 19 and 20 at Olympia, London. Entry to the exhibition and the conference sessions is free….

TOUGH ON SPINNERS
Appalled we were to read that some nasty types had been visiting bookshops and moving Tony Blair’s superbly accurate memoirs, A Journey, under the fantasy or….